Perfume and a lady are made for each other and are in some ways similar to one another, while the former fills the air with its aroma, a lady beautifies the place. 

Akanksha Bisht, Founder and creative head at Azzah Perfume says, “For a lady perfumes are her best friend, perfumes are a mandatory part of her individuality and something which she treasures. A woman may have a favourite fragrance which she might use for years. She might even keep her fragrance choice a secret so that her friends won't wear it. During ancient times, it was believed that every woman had her own natural scent, which drew others towards her. Women love it when someone comments on her perfume and this can be a great way to start a conversation with her.” 

“It is seen that often women try to hide their choice of perfumes. According to the study, published in the journal Food Quality and Preference, women who buy or share fragrances with other women choose fragrances they don't like -or no longer value. Women in the study also said gifting a friend with perfume might suggest they need to address a negative smell, hence they prefer to avoid the possibility of negative connotations with friends and choose other gifts instead,” adds Akanksha Bisht.

azzah perfume

Perfumes: the eye-grabbing accessory has myriad advantages 

Fragrance

Perfumes help in keeping unwanted body odour at bay and ensure that a user smells pleasant throughout the day.

Enhances Mood

It enhances the mood of a person who is wearing it by uplifting his spirit. One can wear a perfume that reflects his mood to project it better. Perfumes offer different kinds of smells for different moods whether a person is happy, mischievous, playful, etc. hence these are appropriate for all occasions.

Boosts Confidence

A good perfume can uplift a person confidence just like a dazzling dress and ensure that he gets through the day without feeling conscious of his body odour. 

Activates Memories

Perfumes can be a mandatory tool that can trigger happy memories often people tend to associate people or moments with a particular fragrance. Many women wear their mother favourite perfume to keep alive her memory. 

fragrance perfume

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There are some other advantages of using perfumes too. It comes in different formats like Floral, Citrus, Woody, Fruity, etc. Floral fragrances are the most common type of fragrances. These draw inspiration from different flowers like jasmine, rose, orange, etc. These are feminine and are classic choices for women. Citrus-based perfumes have the essence of citrus fruits like lemon, lime, mandarin, etc. that give a natural refreshing feeling and are best to use during the daytime. Woody fragrances are usually used by females, though sometimes these are also unisex. These fragrances are strong with classical appeal as these are often used by cooperate professionals. 

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Fruity fragrances are also pleasant and always in demand due to their sweetness. They have a blend of spicy and fruity notes that are ideal for dates and romantic outings.

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