The Indian market offers a variety of makeup options to choose from, allowing you to achieve any desired look, ranging from glamorous to natural. However, there are many smaller, independent Indian makeup brands on the market that often go unnoticed. They don't get the recognition they deserve as they get overshadowed by the big players in the industry. In this article, you'll learn about four such underrated Indian makeup brands that are hidden gems.
1. Gush Beauty
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Founded by Sheil Jain in 2020, Gush Beauty has become a favourite among Gen Z. Their selling point is relatable products, vegan formulas, and skincare-infused makeup. The brand’s Instagram-worthy packaging and Gen Z-friendly vibe attract influencers and content creators alike. Whether you’re into skincare, blush, lipsticks, or eye makeup, Gush Beauty has you covered. Plus, their products are ageless, catering to everyone's needs.
2. Disguise Cosmetics
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This indie brand was co-founded by three scientists - Shivangi Shah, Desiree Pereira, and Lakshay Mohindroo. Disguise Cosmetics is all about high-quality, vegan products tailored for Indian skin. Their cruelty-free and paraben-free range is PETA-approved, making it one of the cleanest options out there. Along with that, Disguise Cosmetics is also affordable and inclusive, ensuring everyone can enjoy top-notch makeup.
3. SimplyNam
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Founded by celebrity makeup artist Namrata Soni in 2020, she brings over 20 years of expertise to SimplyNam. This brand offers practical and affordable beauty solutions without compromising on quality. With a focus on the unique needs of Indian women, SimplyNam creates vegan, cruelty-free products suited for our diverse lifestyles and climates. Plus, they cater to the wonderful range of skin tones found across the country.
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