In the ever-expanding world of skincare, aloe vera gel has long held its ground as a trusted multitasker—soothing sunburns, calming inflammation, and lending a dewy glow with effortless ease. But when it comes to picking the right aloe vera gel, the choice can be surprisingly tricky. Two names that often top the charts are Patanjali Aloe Vera Gel, a home-grown favourite steeped in Ayurvedic simplicity, and WOW Aloe Vera Gel, a more premium, preservative-free option that boasts a modern, minimalist formula.
In this edition of HZ Tried & Tested, we pit these two cult classics against each other—judging everything from texture and scent to ingredient transparency and overall efficacy. If you're torn between tradition and trend, allow us to break it down, so your next purchase isn’t just natural—but also wise.
Packaging & First Impressions
Patanjali’s offering comes in a simple, no-frills transparent green plastic tube that speaks to its Ayurvedic roots. It’s easy to use, travel-friendly, and costs around ₹100 for 150ml — clearly a budget buy.
WOW Skin Science, on the other hand, presents its gel in a sleeker pump bottle, with a transparent formula and modern aesthetic. Priced at approximately ₹299 for 130ml, it positions itself as a premium product with a clean, cruelty-free image.
Ingredient Breakdown
Patanjali Aloe Vera Gel boasts 90% aloe vera extract along with permitted colour and fragrance. It also contains Vitamin E for added nourishment. However, the presence of added colour and artificial fragrance may not suit sensitive skin types.
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WOW Aloe Vera Gel impresses with a 99% pure aloe vera formulation, free from parabens, mineral oils, synthetic colours, or added fragrances. It’s also certified cruelty-free and dermatologically tested — a plus for those leaning towards clean beauty.
Texture & Application
Patanjali’s gel has a slightly sticky texture and a green tint, which absorbs decently into the skin but may feel heavy for those with oily complexions. It works well as an overnight mask or hair pack but may not layer comfortably under makeup.
WOW’s aloe vera gel is lightweight, quick-absorbing, and leaves no tackiness behind. It’s brilliant as a primer, post-shave soother, or even as a calming serum for inflamed skin — making it more versatile for modern skincare routines.
Verdict: Which One Wins?
If you're seeking a budget-friendly, Ayurvedic-backed option, Patanjali Aloe Vera Gel delivers on basic skincare needs. However, for those prioritising purity, ingredient transparency, and multi-purpose use, WOW Aloe Vera Gel is a clear winner. It aligns better with contemporary clean beauty standards while offering excellent performance.
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Both have their own loyal fan base — the best pick truly depends on your priorities: price point or purity.
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