The fashion world has always embraced reinvention in various forms, and a new viral trend is perfectly blending nostalgia with modern relevance. Many of us can recall rummaging through our mother’s wardrobe to try on her ethnic outfits. Growing up, some of us even chose to wear our mom’s wedding dress to family events instead of purchasing something new. This growing trend of borrowing and styling our mom’s clothing, now dubbed as ‘Mom Couture,’ is making waves. We spoke with Maayankraj Singh, Founder of Atelier Shikaarbagh, to understand more about this trend and learn how it’s sparking a broader cultural shift in fashion.
What Is The ‘Mom Couture’ Trend?
‘Mom Couture’ is a rising fashion trend that involves incorporating pieces from your mother’s wardrobe into your own style. This trend celebrates family history, honours cultural heritage, and promotes sustainable fashion practises. A recent example is actress Ananya Panday, who donned her mother Bhavana Panday’s 21-year-old custom-made aqua-blue suit adorned with studded embellishments and motifs by Rohit Bal for her cousin Deeya Shroff’s wedding festivities. This highlights how even Bollywood is embracing and popularising this meaningful trend.
Does The ‘Mom Couture’ Trend Signify A Broader Cultural Shift In Fashion?
We asked Maayankraj Singh if this new trend is leading to a broader shift in fashion, and he affirmed, "Absolutely. The resurgence of vintage clothing represents a significant cultural shift towards mindful fashion. Consumers today value sentimentality, heritage, and sustainability, which vintage pieces inherently embody. They are rejecting fast fashion’s fleeting trends in favour of timeless designs that carry emotional and historical weight."
He believes that this movement aligns with the growing appeal of nostalgia and individuality, especially in a world increasingly dominated by mass production.
How Does Styling Vintage Clothing Compare To Modern Trends In Fashion And Identity?
Maayankraj Singh believes styling vintage or pre-loved clothing fosters a deeper connection to personal identity, as each piece carries its own story and uniqueness. Unlike modern trends, which can feel uniform, vintage items allow for eclectic, personalised looks by combining old-world charm with contemporary aesthetics, creating a timeless and individualistic style.
Particular Fabrics, Cuts, And Styles From The Past Making A Comeback?
Maayankraj Singh highlights that vintage fashion elements are experiencing a strong resurgence. Luxurious fabrics like handwoven silks, brocades, and traditional cottons are being embraced for their craftsmanship. He added, “Classic cuts, such as high-waisted silhouettes, A-line skirts, and structured tailoring, are gaining renewed popularity.”
Additionally, styles from the Art Deco and retro eras, featuring floral prints and intricate embroidery, are being creatively reimagined for contemporary wardrobes.
How Does The ‘Mom Couture’ Trend Contribute To Sustainability In Fashion?
The ‘Mom Couture’ trend beautifully embraces sustainability by reusing and repurposing cherished heirloom pieces instead of opting for new purchases. According to Maayankraj Singh, celebrating hand-me-downs or pre-loved clothing not only reduces waste but also extends the lifecycle of garments. This trend showcases the craftsmanship of the past, encouraging a shift toward valuing quality over quantity and promoting a culture of mindful consumption.
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It seems that 'Mom Couture' is not only making a significant shift in fashion but is also rooted in sustainability. In an era where fast fashion is being criticised for its environmental impact, wearing vintage pieces, particularly stylish items from your mother’s wardrobe, shows that timeless fashion can be both eco-friendly and elegant.
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Credits: Freepik/Ananya Panday Instagram
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