Are You An Influencer? Find Out How You Can Make Partnering With Brands Profitable

When you work as a creator, whether you're an influencer, celebrity, or content producer, partnering with brands can be a big part of your job. But have you ever wondered if these partnerships are actually beneficial for you? Ms. Bandana Kaur, influencer & brand lead at Dot Media - Beauty, helps you understand.

Understand If Brand Partnerships Are Profitable For You

To understand if brand collaborations are working for you, one needs to grasp the concept of Return on Investment (ROI) well. Tracking that will always help you make informed choices, improve your partnerships, and help you reach your goals more effectively.

As per Texas-based software company Clearscope, you can also calculate your ROI by using the following formula:

ROI of content marketing = [(Return - Investment) / Investment] x 100

In this, revenue means direct sales, leads that are generated, or other outcomes that can be quantified. Meanwhile, investment translates to all the costs, like salaries, cost of production, and distribution expenditure. 

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Another software company OptinMonster provides an example. They say that if an influencer or content creator spends Rs. 1,000 on content and generates Rs. 4,000 in leads, their ROI is 300% ((Rs. 4,000-Rs. 1,000)/ Rs. 1,000 * 100). 

So, clearly, ROI is a way to determine if the time and effort you put into a partnership are worth it.

For example, if you team up with a brand to promote their product on your social media, you might create some posts and share photos, encouraging your followers to check it out.

But how do you know if that partnership was successful? You can measure this by looking at several important factors:

1. Views: How many people saw your posts?
2. Engagement: How many people liked, commented, or shared your content?
3. Link Clicks: How many people clicked on the link and checked out the product from your stories?
4. CPV: Cost per view (CPV) shows how much you’re charging compared to how many people are seeing your content. It's an important metric to help comprehend how effective brand collaborations are.

If the number of views you get on your branded content is higher than what you charge for the promotion, you have a good return on investment (ROI). This is a good sign.

On the other hand, if the views are lower than what you spent or charged, that’s a clue to reassess your CPV. This means you should look at your media kit, or the way you present your work to brands, to see how you can improve.

How Does Your ROI Help Assess Investment Value? 

By looking at these numbers, you can evaluate if the partnership was a good investment. Knowing your ROI will always help you:

• Decide which brands to work with
• Select what kind of content to create
• How to connect with your audience
• To strengthen your position when negotiating better deals with brands

For example, you're a fashion influencer who partnered with a clothing brand. After sharing the content on your socials, you check the results and find that the partnership didn’t quite work out. Maybe the brand didn’t let you be creative, the product wasn’t right for your followers, and you didn't earn much.

"By measuring your ROI, you can understand what went wrong and prepare for better partnerships in the future. This might mean being choosier about the brands you tie up with or trying different types of content," wraps up Ms. Bandana Kaur.

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