In the fast-paced world of advertising, it's easy to get caught up in the pursuit of creativity and humour. But when does a campaign go too far? The Virat Kohli and Genelia D'Souza airplane ad is a prime example of how a well-intentioned ad can spark outrage and controversy. Let's explore the story behind the ad and find out why it was banned.
Story Behind Virat Kohli and Genelia D’Souza’s Controversial Airplane Ad
In 2011, Indian cricket star Virat Kohli and actress Genelia D'Souza starred in a provocative advertisement for a watch brand. The ad, which featured Kohli as a pilot and D'Souza as an air hostess, implied that airline crew members could engage in intimate activities during flights due to autopilot mode. The ad's suggestive storyline and implications of misconduct during a flight sparked widespread controversy and outrage.
Why Was the Ad Banned?
The advertisement was deemed too risqué for Indian television, with many arguing that it disrespected aviation professionals and sent the wrong message to younger audiences. The ad's portrayal of a pilot and an air hostess engaging in such behavior was seen as a reckless and irresponsible depiction of airline safety. The authorities banned the ad due to its “adult content” and the potential risk it posed to the safety of passengers.
The Backlash
The backlash against the ad was swift and merciless, with many netizens criticising it for being too suggestive and indecent. The ad's implications of casual sex and its disregard for airline safety protocols sparked outrage among audiences. Despite the controversy, the careers of neither Kohli nor D'Souza were significantly impacted.
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Can You Still Watch The Ad?
Although the ad was banned from being aired on Indian television, it is still available on YouTube. The ad's availability online has sparked renewed debate and discussion about its content and implications.
Legacy of the Ad
The Virat Kohli and Genelia D'Souza airplane ad remains a topic of discussion, with many still debating its merits and flaws. The ad's controversy highlights the challenges of creating content that resonates with audiences without offending others. As the advertising landscape continues to evolve, it's clear that sensitivity and respect for cultural norms are essential in creating effective and responsible campaigns.
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Image Credits: YouTube/CuriousMrKakkad
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