Ever made plans with your bestie to get viral on Instagram with your content ideas? Well, Amulya Rattan and Chetna Sharma went ahead and did it for real! With friendship day just around the corner, we talked to the Snapchat stars and they shared everything from their content creation journey and favourite lens to how they deal with trolls. Scroll down to read all about our conversation.
Amulya Rattan & Chetna Sharma’s Content Creation Journey
We asked Amulya Rattan about her motivation behind becoming a content creator and she said, “I have always been a creative child but being creative isn’t enough unless you’ve got a platform to showcase your talent on. My sister guided me to post my creativity on digital media and started gaining a lot of followers because people started finding it relatable. Initially, I used to post my artwork and lip-syncing videos. Soon after, a lot of people started joining me in my journey which made me feel more inspired to create more content for them. That’s how my journey began.”
Amulya Rattan & Chetna Sharma Spill The Secrets For Success
Amulya said that the key to success for content creators is to be their true and authentic selves. “Your community/followers can easily sense when someone is genuine, and they appreciate content that feels real and relatable. Snapchat as a platform allows one to be their raw, unfiltered self and by staying true to myself, I have been able to build a strong community of 1.9M followers who are just like my extended family,” she added.
Chetna Sharma explained that consistency and creating engaging content are two crucial elements. To keep your viewers engaged and to make them want more of your content, it is also important to post the content regularly and timely. “It shows one’s dedication and helps build a rapport or a trust factor with your audience,” said Chetna.
Amulya Rattan & Chetna Sharma On Working Together As Besties
Talking about their experience working together as BFFs, Rattan and Sharma shared how fun it has been for them. Amulya said, “As someone who is deeply passionate about content creation, collaborating with my friends who share the same enthusiasm is an absolute blast. We bounce ideas off each other, share clothes, and have a great time together. It feels more like relaxing and hanging out rather than actual work. Plus, our chemistry really shines through in the content, and our viewers love it!”
“I think when you create content with your friends, it's all about bringing out each other’s strengths and the best version of themselves. I become my bestie's hype girl and vice-versa. I tend to use a lot of lenses with my group of friends on Snapchat. We keep experimenting with different AR lenses and are all goofy. Creating content with your bestie is like having a creative partner who just gets you, and that makes my content more authentic and enjoyable for my viewers,” explained Sharma.
Amulya Rattan And Chetna Sharma’s Favourite Snapchat Lens
Amulya Rattan told us that her favourite lens is the latest drop called the ‘Best Friend’ lens. It was specially launched by Snapchat for Friendship Day. the lens puts a virtual bracelet on the user with “Best Friend” written on it. The Snapchatters are also allowed to edit the name as per their customisation by adding their own and their BFF’s name to it. “It's a fun way to share special moments in the form of Snaps with your friends,” she said.
“While the ‘Best Friend’ lens is my favourite too, another lens that’s my go-to is the dog and the crying lens,” added Chetna. She said that she loves these lenses because she thinks they’re iconic and her “go-to lens for almost all times.”
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Travelling With Best Friend
We asked Amulya and Chetna what they love about travelling with their best friend and Amulya said that she and Chetna share a deep passion for their work, however, they have quite different personalities. “I’m a beach lover who enjoys the rain, while she’s all about the mountains and sunny weather. Travelling with her opened up new experiences for me that I wouldn’t explore on my own. She truly brings adventure and new perspectives to life for me,” she elaborated.
Chetna mentioned how she can embrace doing everything at her own pace with Rattan. Be it exploring the city, the local cafes, or stopping at multiple places for hours to curate content, she said that Amulya makes her comfortable doing all of it without any judgment. “My bestie knows me in and out. And to be candid, it's also about being able to share each other’s wardrobe without being apologetic,” she added.
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Dealing With Trolls And Negative Comments
Talking about their dealing mechanism for trolls and negative comments, Rattan said, “I try to focus on the positive feedback and constructive criticism. Negative comments can be tough, but I remind myself that everyone has their own opinion. Also, on Snapchat, there are usually no negative comments. I don’t think Snapchatters are on the platform to show any kind of rage. It’s different here.”
“I lean on the support from my true viewers and try to hear their opinions to better my craft. And as Amulya mentioned, Snapchat’s safety features are truly helpful. It’s a great platform for any content creator to thrive and grow without any negativity,” said Sharma.
Future Content Expectations
We also asked them about their plans for content in future and what can we expect from them. “Our content style is showcasing our life - ups and downs, adventures & experiences to our viewers and we will continue to do that. Our community on Snapchat now knows us very well and we will continue to cater to their wishes but keep experimenting with new creative tools that the platform introduces to keep our content style fresh & current,” said Amulya and Chetna.
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