Aryan Khan Launches Luxury Brand While Juggling Other Passions In True Gen Z Style

Bollywood superstar Shah Rukh Khan’s son Aryan Khan is entering into India’s lucrative but heavily regulated liquor industry, along with business partners Bunty Singh and Leti Blagoeva. The trio intends to first introduce a high-end vodka brand before entering the brown spirits industry. Aryan Khan, who is launching D'YAVOL, stated in a media interview that he and his two other close friends put in a lot of effort over the past five years to create this worldwide lifestyle collective.

Image Courtesy: Twitter

Aryan Khan and co-founders Bunty Singh and Leti Blagoeva want to offer consumers the best authentic products and global experiences in the areas of fashion, beverages, and special events. "My two close friends and I have worked tirelessly over the last five years to bring this global lifestyle collective to life," Aryan Khan said in a statement regarding the launch. With a focus on quality and workmanship and a disruptive aesthetic, D'YAVOL shows off the best that the world has to offer to discerning customers.

Don't miss:5 Must-Watch Korean Dramas Starring Ji Chang-wook

Image Courtesy: Twitter

In the upcoming months, the brand D'YAVOL plans to roll out a number of interesting launches. Their first product will be a premium beverage made available to consumers in collaboration with AB InBev India. A limited-edition capsule clothing collectionwill thereafter be unveiled. Through 2023, it is anticipated that the brand would increase its market penetration with a range of high-end lifestyle products.

Don't miss:Aryan Khan Announces His Directorial Debut in Bollywood With Dad SRK

Khan is currently making waves on social media with the announcement of his directorial debut. Recently he confirmed that he will soon be seen making his debut as a writer and director for a web series with Red Chillies Entertainment. It is also said that the project will go on the floors in the early weeks of 2023 for a leading OTT platform.

For more such stories, stay tuned to HerZindagi.