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    Lingerie Ad Or Mangalsutra? Sabyasachi Faces Backlash For His New Jewellery Line Photoshoot

    Ace designer Sabyasachi Mukherjee launches a series of Royal Bengal 'mangalsutra'. However, it faced backlash as it looked like an ad for intimate wear.
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    Published -28 Oct 2021, 14:11 ISTUpdated -28 Oct 2021, 14:21 IST
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    sabyasach mangalsura main

    For a married Hindu woman, mangalsutra holds a special place and is above all the jewellery she owns. Therefore, it needs to be the one that looks the most amazing. So, to end your search for the perfect mangalsutra, Sabyasachi Mukherjeehas come up with The Royal Bengal Mangalsutra Collection which is a mix of both modern and traditional. 

    Sabyasachi Mukherjee

    mukherjee sabyasach mangalsura

    Sabyasachi Mukherjee is the king of bridal fashion. He doesn't need any introduction as his name is the brand itself. This brand offers an array of stunning designs and colours, especially for bridal wear. They have set the bar quite high for bridal fashion. Every bride wishes to wear a Sabyasachi lehenga on her wedding day. 

    Besides being every bride's dream designer, Sabyasachi Mukherjee has also given some gorgeous outfits in films like Raavan, Guzaarish, English Vinglish and many more. 

    The Royal Bengal Mangalsutra

    model sabyasach mangalsura

    Sabyasachi Jewellery launched a series of mangalsutras called The Royal Bengal Mangalsutras. As known by all, Sabyasachi is the top designer, therefore, he had to come up with his own unique ideas and make his mangalsutras a bit different from the usual traditional mangalsutras. 

    This is because these mangalsutras are made up of onyx and pearls. It is made up of 18K gold and also has a black and golden beaded chain. The price of these phenomenal mangalsutra starts from Rs 1,65,000. 

    Sabyasachi Mukherjee dropped some pictures from his newly launched collection on his instagram handle a few hours back The picture featured a plus-size model in a black bra, wearing a tiny bindi and a mangalsutra from his collection along with a necklace. The woman was leaning against a shirtless man. 

     
     
     
    View this post on Instagram

    A post shared by Sabyasachi (@sabyasachiofficial)

    This didn't sit well with the netizens and as soon as the picture was released, Sabyasachi Mukherjee started to get trolled mercilessly. Netizens didn't find the projection appropriate and felt that the pictures were hurting their sentiments. 

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    People took over the comments section to bash him. One user wrote, "This kind of advertising is not at all expected from Sabyasachi'', while the other one wrote''Lol I thought this was intimate wear and then I read your description of intimate fine JEWELRY."

    Sabyasachi And H&M Collaboration

    H&M sabyasach mangalsura

    This is not the first time that Sabyasachi had been trolled on the internet for his collections. Earlier this year, Sabyasachi collaborated with the Swedish multinational clothing retailer, H&M and released a new collection. 

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    However, the netizens were not very happy and the collection faced a massive trolling by the fans as the collection went out of stock within minutes. Angry netizens had not taken much time to express their displeasure and called the collaboration a big scam. 

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