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Will Your Desi Heart Allow You To Buy This Gucci Kurta That Costs In Lacs?

Luxury brand Gucci is selling linen kaftans inspired by traditional Indian kurtas. Can you guess the price?
Published -03 Jun 2021, 16:09 ISTUpdated -03 Jun 2021, 16:33 IST
  • Tanya Malik
  • Editorial
  • Published -03 Jun 2021, 16:09 ISTUpdated -03 Jun 2021, 16:33 IST
gucci troll indian kurta price

Okay, so you head to an ethnic wear store at the mall and spot a beautiful floral kurta for yourself, what could be the maximum price for it in India? INR 5000, 10000? Honestly, if you ask me, even that is just way too much for a girl like me who loves street shopping at markets like Sarojini. 

I am someone who would simply walk away if a shopkeeper at such a market quotes me a price more than INR 500. I am sure a lot of you, who are used to shopping at local markets like these are aware of how much a regular kurta would cost here. 

Now I have something to share. Something that can break your heart really. So, Gucci which is a luxury fashion house based in Florence, Italy has been selling a traditional Indian kurta or kaftan as they call it for a huge amount.  

Gucci's 3500 Dollar Kaftan

gucci kaftan floral

So, Gucci is selling a floral embroidery organic linen kaftan for $ 3,500. Okay, so the price approximately translates to Rs. 2.5 Lakh in Indian Rupees. The product details read:

Crafted from organic linen, this kaftan is enriched with a floral embroidery and self-tile tassels.

  • Ivory eco solarized organic linen
  • Floral embroidery
  • Neck opening with self-tie tassel
  • Mid-length
  • Length: 45.2" based on a size 40 (IT)
  • 100% Linen
  • Made in Italy
  • The product in this image is a size 40 (IT)

For me surely, no description or brand in this world can really convince me to buy a regular Indian kurta like to go for something as high Rs. 2.5 Lakh. I would rather plan a long holiday for myself if I had that amount of money. What's your take?

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Netizens React

Ever since the Gucci kaftan story went online, Twitteratis have been mercilessly trolling the luxury brand for marketing a regular Indian kurta in this way. Many also feel that the brand should have mentioned the word 'Indian' while marketing the product on their website. 

A user wrote, "Gucci selling an Indian kurta for 2.5 lakhs ? I'll get the same thing for 500 bucks."

Another one wrote, "Proper bargaining ke baad na... you'd buy it for less than 250."


"If my mom sees this she will cancel the fucking brand- like dude please ye to Saturday market mai mil jaega vo bhi sasta," wrote another one. 

Twitteratis have such great some of humour really. Another Twitter user wrote, "Gucci be selling this kurta for C$ 4,550 and I am like …. Who is shelling out that kind of $$$ for a kurta that ammi bought me from Murree’s Mall Road for 300 rupees."

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When Gucci Was Trolled For Their Upside Down Sunglasses 

Last year, Gucci was trolled for selling upside-down sunglasses for 470 Pounds that translated to roughly INR 50,000. The brand's statement for the upside down glasses read, “An unconventional take on the ‘50s and ‘60s inspired cat eye frames, these sunglasses are presented with an inverted design that creates an ‘upside down’ effect. The frames and temples are created using multiple layers of black and white acetate. Enamelled floral details and a petite ‘Gucci’ logo further enrich the design.”Many also slammed the brand for luring shoppers with free delivery within a day. 

Others just felt uncomfortable seeing the upside-down sunglasses. 

What is your take on the luxury brand selling items like these for such whopping amounts. Tell us your thoughts and for more such viral stories, stay tuned!



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