As Women's Day 2025 approaches, female entrepreneurs continue to make remarkable strides across industries. Yet behind many success stories lies a common challenge: imposter syndrome and self-doubt. Despite accomplishments and expertise, many women entrepreneurs struggle with feelings of inadequacy and questioning their legitimacy in leadership roles.
But this year, we’re flipping the script. Drawing insights from industry leaders Brinda Agrawal, Head of Marketing, Ultra Media & Entertainment Group and Rachita Kasliwal Co-founder, Medyseva, here are five actionable strategies to silence self-doubt and step into your power.
Imposter syndrome is a psychological phenomenon where individuals doubt their accomplishments, skills, or talents and fear being exposed as a "fraud," despite evidence of their competence. People experiencing imposter syndrome often attribute their success to luck, timing, or external factors rather than their own abilities. They live with a persistent belief that they don’t deserve their achievements and worry others will eventually discover they’re not as capable as they seem.
Women often wait for ‘perfect’ readiness before taking risks, a mindset that stifles growth. Brinda Agrawal urges entrepreneurs to shift focus, “Business success isn’t about perfection—it’s about consistency and adaptability. Learning happens during the journey, not before it.”
Rachita Kasliwal adds, “Set realistic goals by breaking large tasks into smaller steps. This builds confidence and prevents overwhelm.”
Women frequently downplay their skills, waiting for external approval to claim their worth. Brinda calls this out, “If you’ve put in the work, you ‘are’ an expert. Charge your worth, apply for leadership roles, and stop apologising for your knowledge.”
“Self-doubt thrives when you juggle everything alone,” says Brinda. Rachita adds, “A strong support system validates your worth and provides guidance.”
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Imposter syndrome fixates on gaps, not gains. Rachita advises, “Keep a written record of accomplishments—big or small—and revisit it often. Celebrating tiny victories builds momentum.”
Fear of failure paralyses potential. Brinda’s mantra? “Failure isn’t the end—it’s feedback. The most successful entrepreneurs adapt and keep moving.”
Imposter syndrome isn’t just personal—it’s rooted in societal biases. Rachita notes, “Gender stereotypes ingrain the idea that women can’t lead as effectively as men. Overcoming this requires rewriting internal narratives.”
But women are doing exactly that. By owning their expertise, building communities, and redefining success, entrepreneurs are paving the way for a future where self-doubt doesn’t dim their brilliance.
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Image Courtesy: Freepik
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