In the age of social media, fashion influencers are dominating the field as the style icons inspire fashion enthusiasts from all walks. Choosing a career as a fashion influencer can be both exciting and rewarding in the long run. But this profession is not just about wearing cute clothes and posing in front of the camera. Before getting the brand deals, front-row invites, and thousands of followers, there’s a lot of hard work to do. From mastering the content creation to building a personal brand, and staying ahead of the trend, fashion influencing is no cakewalk.
On the bright side, you don’t need a big budget and an expensive studio to get started. Having the right strategy and consistency is the key!
Below are some genius tips to start your career as a fashion influencer on Instagram:
The word ‘fashion’ is itself a broad term, entailing many spheres including handbags, footwear, dresses, vintage, plus-size, and more. Choose what you are good at and will enjoy in the future. Once you have picked a niche, make sure you stick to it and maintain consistency. Creating content centred around the niche in a way that reflects your own personality and style. This way your career will seem fun and you’re less likely to get bored.
To make it big on Instagram, you’ve got to be stylish and bring out unique content. Follow some well-known influencers and you’ll notice that everyone has their own style and taste. Therefore, it's important to establish your unique selling point. Create content that reflects your personal taste and resonates with your target audience.
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When you hit 2k followers on Instagram, do not hesitate to reach out to brands. Your good work will definitely be considered. When you post pictures, make sure you tag them. This will put you under the radar for future collaboration opportunities.
Creating engaging content is the master card to engage with your followers on Instagram. Write quirky and engaging captions. Study reveals that millennials follow an account when the language and tone of the content are quirky.
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