Japanese brands have found an amiable entry into the Indian market for a couple of years now. They have realised the potential to grow and thrive in the Indian domain. Indians, too, have caught the fancy of Japanese brands, Japanese inspired designs, lifestyle and technology. Most recently, Anime and Pokemon GO have been attractive Japanese offerings that have Indians in a tight grasp. We list down 5 such adored brands that have popularised in the Indian market.
UNIQLO India which offers high-quality fashion clothes online, entered the Indian market in October 2019- with its first store in the capital city of New Delhi—it now has a total of six stores in Delhi-NCR. The Japanese fashion retailer has commenced full-scale e-commerce operations in India. After seeing a huge demand, their new online store has now included an option to either receive their purchases through home delivery or opt for ‘click and collect’ at a Uniqlo store with no minimum purchase amount. They found a very positive reaction amongst Indians and also comprehended high demand for their brand.
Fujitsu Client Computing Limited
The Japanese multinational information and communications technology equipment and services corporation, FCCL recently started its operations in India on 20th July 2021. They launched two laptops in India under their consumer portfolio- namely the UH-X 2 in 1 and the UH-X. FCCL recognised that the Indian market has significantly matured for premium PCs and consumers are demanding high-end features constantly without compromising on quality or other aspects. Their UH-X 2 in 1 is a versatile, convertible laptop and the UH-X is the lightest laptop in the Indian market, designed for on-the-go business leaders, entrepreneurs and millennials who always love to have efficient mobile work in their own lifestyle.
MINISO is a Japanese-inspired lifestyle product retailer, offering high-quality household goods, cosmetics and food at affordable prices. Miniso started in India in August 2017. With the increase in acceptance and the expansion spree brand witnessed in India, they have been steadily increasing their manpower. Now, more than 140 stores are located in different districts of India. Their products such as cosmetic cotton, body spray, facemask, comb, and facial mask are popular with consumers. MINISO superior products have been favoured by many influencers in India, and share their recommendations about MINISO items.
Honda has been a formidable player in the Indian car market. Its strong brand equity, technology-driven products and top-quality and stylish offerings enabled it to gain an edge over competitors. Its entry into the Indian market was remarkable. It continues to be a public favourite as to date, 671,000 units of its model Honda City, have been sold in India, more than any other full-size sedan.
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Hitachi started its business in India in the 1930s. With over 25 business bases and over 10,000 employees in India presently, Hitachi Group in India has been expanding through its versatile portfolio. Hitachi India Pvt. Ltd. (HIL) markets and sells a wide range of products/services ranging from Information & Telecommunications Systems to Transportation and Urban Development Systems. Their products are well-loved by many and have devoted customers. Their air conditioners and televisions are a huge hit in India.
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