Given the current scenario specifically talking about India, our Country's economy has taken a hit due to the pandemic Coronavirus and the necessary evil of a lockdown. The lockdown affected everything and everyone from a daily wage worker to a thriving business. Now that the government has come up with a few relaxations for Lockdown 4.0, brands and shops are slowly opening and becoming available online as well. I spoke to a few brands from luxury bag brand to F& B to feminine hygiene to skincare and beauty brands that are totally Indian, on what their opinion is, on going local, buying only Indian made products to help out, and here is what they shared. 

Shivani Malik, Director at Da Milano believes that every Indian should join in and pledge to buy only 'Make In India' to boost the economy. She said: "I think every Indian should pledge to go vocal about local and help push the Indian brands. This will help boost the Indian economy as well. We should now focus on making local go global. That would be our main focus."

 
 
 
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A post shared by DA MILANO (@damilanoitalia) onMay 8, 2020 at 4:50am PDT 

"It is more important now than ever to embrace our roots in every way possible. We've all spent years on inclining more towards foreign brands, but now is the time we realize and value local, Made in India brands. Simply by changing our direction as consumers, we will make a monumental impact on the country's economy, and help not just stabilize but also boost it on a colossal level," said Sachi Maker - VP Marketing - Priority, a brand that deals in bags and it has also come up with 6-Layer Filtration facemask which is reusable and washable to help fight the pandemic and reduce the impact of COVID-19.

"This is what we can do to shape our homeland's present and future, both by defeating the ongoing hurdle and using our strengths as the ladder to rise," Sachi added.

The beauty industry is no different and India is home to many amazing brands from luxurious ones to the affordable and much loved, that are actually coming up with some truly amazing products. Heads of two of those brands shared that India is self sufficient in terms of resources so why look further?!

Dr. Blossom Kochhar, Chairperson Blossom Kochhar Group of Companies, of which the famous brand Aroma magic is a part, said:"I believe Indian brands have been procuring raw materials from their own land, India is full of natural products, all our raw material is here so we don't need to look anywhere else.

 
 
 
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A post shared by Blossom Kochhar Aroma Magic (@aromamagicindia) onMay 20, 2020 at 12:44am PDT

"Also a lot of Indian brands have come forward to help the people of the nation and the government. So it is all the more reason that once the lockdown is over we should support Indian brands, this will even help in putting more money in the supply chain and to get out economy back in track and make us more self-reliant," she added.

 
 
 
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A post shared by Plum (@plumgoodness) onApr 30, 2020 at 10:31pm PDT

Shankar Prasad, Founder at Plum as well echoed the same. He shared that we Indians have had organic ingredients like aloe vera, neem, multani mitti etc. "in our skincare routines for decades, as opposed to complete chemical-based products. Indian skincare companies have this deep-seated in their roots too. There has never been much of a difference in the components or efficacy of local skincare products versus foreign products. It has always been about how the brand is positioned in the market."

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"Consumers feel a sense of luxury when they use a face cleanser that sounds French over another more effective product which is not positioned at the same level. However, I do see this sentiment changing in the Indian consumer and the 'be vocal about local' message could not have come at a better time."

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Prasad with a positive outlook shared that "Consumers now believe that local brands can compete with global brands. Indian consumers have changed not only how they shop but also what they buy."

"Local brands have a big advantage of deep understanding of the cultural context and seasonality. I feel millennials are leading this trend and increasingly seeking natural and clean beauty products that are locally made. It should give anyone a sense of pride to be using products that are made in your very own country, and I do see everyone moving in that direction," he added.

 
 
 
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A post shared by The Tea Trove (@theteatrove) onMay 21, 2020 at 11:53pm PDT

Even in the F & B industry, we have many competitors not just among Indian brands but the international brands have their own niche following. Rishav Kanoi, Owner at Tea Trove, shared that his brand has always followed the strategy advised by PM Narendra Modi and that is to 'Be Vocal to Support Local to become Global'. 

 
 
 
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A post shared by Sirona Hygiene (@sironahygiene) onDec 15, 2019 at 2:17am PST

Deep Bajaj, Founder and CEO of Sirona said: “COVID-19 crisis has brought economic activities to a grinding halt and has pushed the Indian economy into an abyss. To pull it out, it is important to give preference to domestic companies, at least for a while. This would spiral into more production, creation of jobs and in turn, higher demand- all at home. Though it will take some time, this would play a pivotal role in stabilising the current situation and even getting the economy back on a growth track.”

What is your take on this? I personally have most of the times bought Indian brands only and interestingly I never thought of the economy but of the fact that when our country already has such amazing rich resources, the backing of Ayurveda then why do we have to look further? This time why not take a look at what are the Indian brands and then buy from them depending upon your needs? There are so many brands that may sound Italian but are in fact owned, run by Indians and some which sound Indian are in fact not Indian at all.