The rich and prosperous land of Punjab opens its heart out to one and all once again as Abu Jani Sandeep Khosla launches the Glory Of Giddha Collection under their signature line. Full and vibrant with teekas, dupattas, gota patti work, and parandas, this larger than life haute couture collection is an ode to the ancient feminine folk culture of Punjab which envelopes everybody with its vibrance and vigour alike.
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The History & Significance of Giddha
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The celebration of Giddha sees performers often dance without any musical instruments and compose a breath-inspired rhythm to sing and move their feet. Pairing their songs with melodious clapping, their presence infuses the room with a magical energy that is so reminiscent of the north Indian state.
The beauty and energy of Giddha in a way that truly shows the exuberant spirit of Punjab. This traditional dance form was brought to the forefront and introduced to a wider audience with the Glory Of Giddha Collection. It’s a story of cultural richness and traditions that remain relevant among older and newer generations alike.
The giddha performers pair their songs with dance and melodious clapping in their radiant garments, jhumkis, teekas and parandas. The radiantly dressed Giddha performers indulge in a traditional feminine folk dance during social and celebratory occasions.Their movement inspires the power of community and celebration in a whirlwind of colours.
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Noor Zora’s Contribution To The Ancient Giddha Artform
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Noor Zora – the first ever male Giddha performer, recruits other men to perform with him and is the head of the Noor Zora group.
Despite Noor Zora facing backlash for embracing a dance form that is traditionally associated with feminine grace, he blooms under the support of those who accept him - a phenomenon that would be impossible without his admirable audacity. He recruits other men to perform with him and is the head of the Lok Rang Noor Art Group.
The Signature Glory Of The Giddha Collection
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Hailing from the ace design house of Abu Jani and Sandeep Khosla the Signature Glory Of The Giddha Collection is a homage to this traditional music and dance form from the land of the five rivers. Myriad Hues of Magic flawless expression of Abu Jani Sandeep Khosla’s classic style is brought out in this gota work detailing laden collection. It truly paints an unforgettable picture of exuberance, liveliness and a hearty burst of colours.
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It celebrates the fluidity of the Giddha tradition and its ability to transcend convention and gender divides. It conveys a message that Abu & Sandeep have always upheld, “As long as you lovingly dance to the tune of your calling, it does not matter what others think.”
