What Are Personality Rights? Shilpa Shetty Approaches Bombay HC To Safeguard Her Image

Actress Shilpa Shetty has moved the Bombay High Court to seek protection of her personality rights. This will put a stop to all the platforms illegally commercialising the Bollywood actress’s image. These will include unauthorised use of her images and videos. Any deepfakes of Shilpa morphed using Artificial Intelligence (AI), whether it is images or her voice, being used by people to earn profit will be protected under this right. Let us dive in to find out more about these personality rights and the plea filed by actress Shilpa Shetty!

What Are Personality Rights?

Under these personality rights, an individual has the right to protect his/her personality under the right to privacy or property. While anyone can claim them with solid justification, mostly celebrities are seen claiming this. It is easier to use a celebrity’s fame as their name, photographs, or even voices can easily be illegally misused for advertisements and for promotions of different companies to boost their sales. These renowned personalities are now registering their names to save their personality rights and prevent the misuse of their likeness. 

 

 

 

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A post shared by Shilpa Shetty Kundra (@theshilpashetty)

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Shilpa Shetty’s Plea For Her Personality Rights

She is a celebrated actress who has been part of the industry for decades now. From being a global icon to a celebrated actress to the brand ambassador of several brands, Shilpa is recognised globally. The suit filed by Shilpa Shetty in the Bombay High Court is against 28 different entities misusing her likeness to gain profit.

 

 

 

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A post shared by Shilpa Shetty Kundra (@theshilpashetty)

The plea filed read, “The present suit is being filed to protect and safeguard the personality/publicity rights which include the Plaintiff's (Shetty's) name, voice, image, likeness, signature, and all other attributes of the Plaintiff's persona which are distinctive and exclusively associated with her, against the unauthorized/unlicensed use and/or commercial exploitation by third-parties which is likely to cause confusion/ deception and/or dilution amongst the public. The Defendants, without seeking and obtaining consent from the Plaintiff are exploiting her image, persona, likeness, voice for their own commercial gain,”.

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Many celebrities like Karan Johar and Aishwarya have also filed for their personality rights. We will keep you updated on Shilpa Shetty’s plea, stay tuned! 

Image Credits: Instagram, Pexels

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