Makeup Mistakes, Real Skin Problems, And More; Expert Tips From Ananya Kapur For Indian Skin | FoundHer

Real Problem For Indian Skin

Ananya mentioned that dark spots are in reality a far more serious problem for Indian skin than acne. She also busted some myths including the one common belief that wearing makeup ruins your skin, saying that it is not the case. Sharing the story of her brand, Ananya said that your makeup shouldn't be harming your skin or just be hydrating your skin, your makeup should be treating your skin.

Kapur mentioned that Indian skin, as per various research, is prone to pigmentation, making pigmentation and dark spots major concerns all over India. This is also the reason why the focus of makeup and skincare markets has also shifted from whitening the skin to lightening the marks.

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Just hydrating ingredients might not be enough! According to Ananya Kapur, you need to focus on healing your skin and not just concealing with your makeup.

Ananya Kapur’s Entrepreneurial Journey

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We also talked to Ananya about her journey as an entrepreneur and she shared how her ‘family of entrepreneurs’ made her the founder she is. Giving advice to the young and upcoming entrepreneurs, she said that consistency is the key. “Even if everything is going wrong, show up at work every day and try to find a solution,” said Kapur.

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Image Credits: Instagram, Canva