The founder of Fonzie Folksy, Ishita, is making a name for herself with her unique blend of molecules, marketing prowess, and signature musks. With a passion that's as infectious as her smile, Ishita's story is a fascinating tale of innovation, determination, and a dash of fun. In our latest episode of FoundHer, we talked to Ishita about her inspiring journey, some tips on how to pick your scent, among other things.
As someone who was into science, Ishita's love for molecules is evident in her work. She's always been fascinated by the intricacies of scents and the impact they have on our lives. But what sets her apart is her ability to merge creativity and technical expertise. Having completed her Bachelor’s degree in Biotechnology Engineering, MBA in Marketing, and expertise course in perfumery, Ishita said that her journey was all about molecules, marketing, and musk.
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“Perfumes have a story to tell and they add to your persona,” said Ishita. She learned perfumery at the Grasse Institute of Perfumery in France and learned from and with the experts there, which is where ‘Fonzie Folksy’ was born. Ishita shared that her love for scents isn’t something she developed but it was there for as long as she can remember it.
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Talking about perfumes, we asked Ishita how she differentiates herself and she said that the secret lies in your perfume. Your perfume should be unique, timeless, and unapologetically You. Picking your perfume according to your mood and vibe of the day can help you stand out.
We asked Ishita her secret to making a mark in a relatively male-dominated and saturated market to which she replied that researching the market and knowing your product and philosophy is how you build your brand.
Ishita shared that Fonzie from the brand’s name was inspired by a fun ‘Fonzie’ character in an English show which adds the fun element to the brand and Folksy was about finding the tribe of people who are immersed in their perfume journey.
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Watch our YouTube video to learn more about Ishita's journey and perfumes!
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