The Cannes red carpet is a stage where A-list celebrities and industry heavyweights come together to dazzle and impress. This year, one entrepreneur stole the spotlight - Parul Gulati, the visionary founder of Nish Hair. She wore a stunning braided dress and industry experts have been applauding her for the personal branding technique she employed. In this article, let’s take a look at her outfit and understand from our experts how she excelled at personal branding with her recent move.
Nish Hair Founder Parul Gulati’s Look At Cannes 2025
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Parul Gulati donned a custom strapless dress made of braided hair from her brand, designed by Mohit Rai. Her dress featured a plunging sweetheart neckline and braided fringes. She completed the look with studded leaf motif earrings and a statement ring from the brand JOOLRY, and black ankle-strapped heels. Ritika Attar styled Gulati’s hair in a side French twist bun with loose strands in the front.
How Parul Gulati's Cannes 2025 Look Is A Masterclass In Personal Branding
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One thing is clear, people are now talking about Parul’s brand ‘Nish Hair’ now more than ever. As Parul stepped onto the red carpet, all eyes were drawn to her. The intricate braids, carefully woven to perfection, became one of the highlights of the carpet.
According to Sweezal Furtado, Miss Global India 2024 and model, “Parul Gulati's debut at Cannes is a commendable lesson on personal-branding and projecting thought leadership in your niche. It’s a testimony to embracing our roots. She reminds us that the powerful brands are built on originality and courage and not conformity. She has taken embracing individuality one step further and her entrepreneurial storytelling through her presence is worth taking notes. Her self-expression is a message that the future of branding lies in the fearless alignment of product, personality, purpose, and presence.”
Meanwhile, Sidhharrth S Kumaar, Founder & Brand Coach of NumroVani shared, “Parul Gulati's Cannes appearance was a branding masterstroke! Wearing a dress created of her own product not only promoted Nish Hair but also represented it. Parul told us in a noisy society that confidence is the real brand currency. People purchase the narrative, the values, and the individual behind them as well as goods. Founders who promote their concept from inside create brands that survive.”
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Sidhharrth also mentioned that the consumers of today want not just features but also relationships and emotional vibe connections. They intend to understand the "why" behind the "what." This visual narrative appeals to desires, ideals, and feelings.
“In a time of cognitive overload, what cuts through is not product specs but the meaning behind those. Like Parul Gulati's wearable brand moment, visual storytelling uses the mirror neuron effect to invite the viewer to experience her belief rather than just see it. Deeper memory encoding, brand recall, and loyalty enhancement come from this limbic-level involvement. The brand gets emotionally sticky, not merely aspirational when the founder is both the messenger and the message,” he explained.
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