Ever since the mid-2000s content creation has developed into a new genre of artwork and also a career. Because of social media, it is easy for talented artists to have a platform where they can not only showcase their art but also monetise it. Instagram is one of those platforms which is filled with new and upcoming artists of several genres entertaining their audiences as well as earning money through doing what they love.
Likewise, a very famous genre of content creation is small comedy skit videos. This type of short-form content saw a rise especially during the lockdown due to its crisp and quick nature. Content like this is not only entertaining but can also be used to convey a deeper message to the audience through a light-hearted skit. Here are four content creators on Instagram who will give you a hearty laugh.
1. Kusha Kapila
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Kusha Kapila has now become a household name among millennials and Gen Z. She started off as a content creator through the social media channel iDIVA, and soon her “South Delhi Girls” videos went viral bringing her closer to the spotlight. She soon proceeded to leave her regular nine-to-five job to pursue content creation full-time. Kapila’s content is best described as the common ground between Gen Z and millennials. Millennials find her content not only relatable but also nostalgic and Gen Z love her for her style of mimicry and her way of serving the truth in the funniest manner.
2. Ankush Bahuguna
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Ankush Bahuguna started his journey as an aspiring actor and soon found the path of content creation. He went viral for his funny and quirky roles of a worried father, clingy boyfriend and naughty son in his relatable videos on Instagram. Bahuguna is also well known for entertaining his audience through his stories and often refers to his supporters as “Sapole” which is an affectionate yet sarcastic way of calling them snakes. His content is not only famous for his own talent but also his mother’s. His mother is often seen playing the part of “the angry and irritated mother” in his videos which gives his audience a hearty laugh. He has recently found his love for makeup and ventured into exploring makeup through his second account @wingitwithankush.
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3. Vishnu Kaushal
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Vishnu Kaushal started off his journey as a content creator during the lockdown. He has a huge Punjabi fanbase mostly because of his relatable and funny videos in Punjabi. Kaushal’s most famous videos are where he’s dressed up as a strict tuition teacher, an irritated Punjabi mother and a wicked little Punjabi kid. His brother, Govind Kaushal is often seen in his videos as his partner in crime and this brother duo is a crowd favourite. He has also started experimenting with fashion and he now makes aesthetic fashion content with his girlfriend as well.
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4. Dharna Durga
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Dharna Durga is the new upcoming artist of this genre. Her content is light-hearted, and funny but also highly relatable. The way she can disguise herself in the role she is playing is truly admirable. She is most famous for her mimicry content where she mimics, Bigg Boss contestants, stereotypical Bollywood movie characters, and other quirky characters. Her talent has been appreciated by many big names in the industry and her content is binge-watch-worthy. The manner in which Dharna simply becomes the character she is playing is immaculate.
