Bharat Sanchar Nigam Limited (BSNL) has announced a comprehensive transformation, marked by a new brand identity and the introduction of seven innovative services. The state-owned telecommunications giant is positioning itself for a strong market presence ahead of its much-anticipated 4G services launch.
BSNL's new logo represents a strategic shift, embodying the company's three core commitments: secure services, affordability, and reliability. This rebranding comes at a crucial time as the company prepares to expand its network capabilities and service offerings.
BSNL proudly unveils its new logo, symbolizing trust, strength, and nationwide reach. Along with this, BSNL introduces seven pioneering initiatives aimed at enhancing digital security, affordability, and reliability, transforming the way India connects with secure, seamless, and… pic.twitter.com/osVhwFrozw
— DD India (@DDIndialive) October 22, 2024
BSNL has introduced an advanced spam protection system that automatically filters malicious SMS and phishing attempts. Unlike traditional systems, this solution works silently in the background, eliminating the need for customer intervention while ensuring communication security.
In a customer-centric move, BSNL has launched a comprehensive Wi-Fi roaming service specifically designed for its fiber-to-the-home (FTTH) customers. This service enables users to access high-speed internet at BSNL hotspots nationwide without incurring additional charges, significantly reducing their data expenses.
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BSNL's new television service offering brings entertainment to the next level with over 500 live channels and Pay TV options. What sets this service apart is that it comes at no extra cost to fiber internet subscribers, and remarkably, the data consumed for TV streaming won't count against their monthly internet quota.
The introduction of Any Time SIM (ATM) kiosks marks a significant step towards convenience. These automated stations allow customers to purchase new connections, replace SIM cards, upgrade services, or port their numbers at any time. The kiosks support QR-enabled UPI payments and offer multi-lingual interfaces for enhanced accessibility.
Through a strategic partnership with C-DAC, BSNL has developed a custom private 5G network specifically for mining operations. This homegrown technology solution aims to enhance safety and operational efficiency in mines through real-time monitoring and advanced tools.
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In a first for India, BSNL has launched a groundbreaking D2D connectivity solution that integrates satellite and terrestrial mobile networks. This innovative service ensures critical services like digital payments remain accessible even in remote areas or during emergencies.
BSNL has developed an encrypted communications platform specifically for government and relief agencies. The service incorporates balloon-based and drone-based systems to ensure widespread coverage during disasters and crises.
Adding to its service innovations, BSNL has introduced an e-auction platform for premium mobile numbers. The auction is currently active in three regions:
Customers can bid for distinctive numbers like 9444133233 and 94444099099, adding a personal touch to their mobile identity.
These developments follow BSNL's August launch of a new 4G and 5G-ready over-the-air (OTA) and Universal SIM (USIM) platform, demonstrating the company's commitment to network modernisation. This infrastructure upgrade serves as the foundation for the upcoming commercial 4G services launch.
BSNL's comprehensive service expansion and technological advancement represent a significant step forward in India's telecommunications landscape. With these new offerings, the state-owned operator is not just preparing for 4G deployment but is also positioning itself as a forward-thinking service provider ready to meet the evolving needs of digital India.
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