We all can agree that Clovia, one of the leading lingerie brands, has come as a respite for innumerable women who struggled to ding the right bra or were simply hesitant to go buy a bra from a male salesman. Let’s know the story behind the origin and the rise of the brand from its co-founder Soumya Kant who recently won the E-Commerce Brand of the Year at the HZ Womenpreneur Awards 2023.
HZ Womenpreneur Awards
HerZindagi Awards recognised women business owners and aimed to honour the most significant change-makers in the direct-to-consumer (D2C) sector, who are dedicated to creating a more fair and sustainable business. With this project, HerZindagi is committed to recognising female entrepreneurs in ways that go beyond "empowerment". Its goal is to recognise and support female leaders and achievers who have made new opportunities for themselves in the last year via exceptional performance and success.
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About Soumya Kant And Clovia
Kant is the Co-founder and Chief Growth Officer of Clovia, Purple Panda Fashions Pvt. Ltd. Soumya has played a key role in the development and growth of Clovia over the years, leading multiple business verticals, setting up the full B2B sales channel both domestically and internationally, conducting in-depth market research and gap assessments, and laying out product strategy with design and production teams.
Soumya has extensive experience in financial consulting and holds the professional designation of Chartered Accountant. She has been able to integrate statistics and analytics into the fashion industry at Clovia because of her extensive financial understanding. For Clovia, Kant has played a crucial role in establishing storage and fulfilment centres and in fostering relationships with important e-commerce players like Flipkart, Myntra, Jabong, and Amazon.
She actively leads the production team at Clovia in developing the upcoming season range using information from market research, consumer feedback, partner channel feedback, and design professionals. She also led the Clovia brand's online and offline launches in Nepal as well as in a number of foreign marketplaces, including those in the US, Australia, the UK, Europe, the Middle East and Canada.
In her leisure time, Kant manages the "Fun with Clovia" portion of the Clovia website while maintaining a busy blog. Kant also received the 2018 India Today Start-Up Women of the Year award.
About Clovia
A leading D2C fashion, intimates, and personal care business for urban millennial women is Clovia. Under the Clovia brand, the company creates and produces high-end lingerie, innerwear, nightwear, shapewear, swimwear, athleisure, and personal care items in India.
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Reliance Retail Ventures has purchased an 89% share in the company. With the incorporation of a technologically advanced omni-channel supply chain, Clovia has a 3x faster production pace. The business ships about 700,000 items each month, selling one every three seconds. There are more than 3 million clients of Clovia both online and offline, spread throughout 2500+ cities and 27000 pin codes. It is offered at 250+ multi-brand and big Format Shops throughout Lifestyle, Central, Brand Factory, Unlimited, and Globus, and has 31 exclusive brand outlets. Clovia is among the top sellers on Myntra, Nykaa, Flipkart, Amazon. More than 7200 consumers have partnered with the company to sell Clovia products.
