Being Your Own Boss Is What Keeps Me Going

She is the Co-Founder and Chief Marketing Officer of GoPaisa, a revolutionary platform offering the highest paying cash back and discount coupons for online shopping consumers. At the age of 23, Ankita Jain was working on how to make shopping amoney-savingexperience that would be the trigger for her first business venture- GoPaisa.com.

Jain spoke to HerZindagi on how she has come a long way from most brands beingscepticalabout the concept of cashback to building a platform that has today become India’s first cashback site with over a million users and 550+partner brands which include Flipkart, Dominos, Paytm and many more.

After graduating in Business Administration and acquiring an MBA in Marketing, Jain went on to join the marketing department of the well-known radio station Big FM in a senior position. However, her true calling lay in entrepreneurship. Her strong belief and understanding of the Indian psyche made her invest her interest and energy in defining and growing the cashback ecosystem in the country.

Did She Ever Feel Like Backing Out?

Image courtesy: pixabay.com

Letting go and sitting was never an option for me because I had taken this brave stand for myself of quitting a well-paid job and getting into a start-up. But still, during difficult times I do get this thought of backing out but it's this passion towards building something of your own and being your own boss is what keeps me going.

Image courtesy: pixabay.com

Recognised in the Entrepreneur India list of Unconventional entrepreneurs who pursued their dreams, Jain owes her success to her family, both her own as well her in-laws with her Co-founder and husband Aman being her steady pillar of strength and support as her business and life partner.

Many Say That The Scenario For Women Is changing. Her Comments.

It was really difficult when I started at 23 most of the brands didn't take me seriously unless I proved them all wrong with numbers. With over 2 million-plus users and more than 150 crores of sales delivered to our partner brands. So when I started to now things have quite changed but still get funding for women founders is still very challenging. The kind of questions we get during our investor meetings are shocking like 'when do you plan to have kids', 'how important is work', 'are your in-laws ok with you working late nights', and many more such questions. I think if women are given equal standing as men and are judged on what they have built then definitely even female founders can build companies of Facebook and Google scale.

Read More: Take Challenges Positively, Convert Them Into Opportunities

Her Message To The Women Today

Just go out there and do it and don't be afraid of taking risks. There are a lot of hindrances that will come your way but use them as your stepping stone to success.

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