Decoding The Master Couturier Anju Modi’s Aesthetic

Celebrated designer Anju Modi has captivated fashion enthusiasts worldwide with her remarkable creations. From stunning audiences with her lavish outfits on Sanjay Leela Bhansali’s sets to dressing the biggest names in Bollywood, Anju Modi’s journey is truly inspirational. Let's take a deep dive into the master couturier Anju Modi’s aesthetic and explore the essence of her design philosophy. Keep reading to learn more.

Decoding The Anju Modi Aesthetic: Where It All Started

With a blank canvas filled with dreams and an ambition to make a difference, Anju Modi set out in 1986 to explore Indian crafts, embroidery, and textiles. On her nearly two-year voyage, the designer travelled to several remote villages across the country, gaining invaluable first-hand knowledge from local artisans. During this journey, Anju Modi learned the intricacies of Indian textiles and, most importantly, the art of storytelling through her craft. This journey ignited the spark that created the master couturier we witness today. Through her platform, she aims to share the stories of the craftspeople who bring her ideas to life.

By 1990, armed with her treasure trove of knowledge and firsthand experiences with local weavers, dyers, and craftsmen, Anju Modi ventured out to launch her own brand. The 'Anju Modi Aesthetic' is not just a visual experience but an immersive reflection of the untold and often unacknowledged stories embedded in traditional Indian textiles and fashion heritage. 

The Anju Modi Muse

The rich heritage that lies within each thread woven by local artisans all across our country is what inspires Anju Modi. Extensive research and experimentation go behind every Anju Modi creation to bring crafts from different states and marry them together. With suppliers all across the country, every Anju Modi creation showcases the rich diversity that India has to offer. From sourcing to the final creation, an Anju Modi outfit results from meticulous research on the correct fabrics and finding the best places to source or produce them.

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Keeping Up With The Ever-Evolving Trends While Being True To The Essence Of Anju Modi 

It is easy to lose sight of one’s purpose in this chaotic world with ever-evolving trends that overpower the timeless appeal of artistry. However, that’s not the case for Anju Modi’s creations. Every Anju Modi outfit has a glimpse of India, which “has also been a significant reason behind our (her) clothes being heirlooms and for people to feel emotionally connected to them for decades.”

As a designer, Anju Modi believes in conceptualisations that give thecollection a soul. Every motif and every stitch, whether it's an antique revival or a couture demonstration, is “unabashedly an attempt to forge an identity for our textiles and crafts in this particular age.”

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With this passion, master couturier Anju Modi is set to release her upcoming collection at the FDCI Manifest Wedding Weekend on August 3rd and 4th, 2024.

Image Credits: Anju Modi, Vogue, Reddit, Instagram/egupta

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