Bollywood's HIT machine, Shah Rukh Khan is all set to make a comeback to the silver screen with Pathaan. Slated to release on January 25, 2023, Pathaan has been making headlines ever since its first announcement.
Pathaan's first song, Besharam Rang brought back the boycott club. Padukone's look from the song, donning a saffron monokini didn't go down well with the moral police, right-wing politicians among others. The #boycottpathaan was soon up on Twitter trends and to no surprise, it continues to be there.
However, amidst all this boycott frenzy, King Khan's Pathaan is breaking records ahead of its release.
Pathaan's Take Over On The Tallest Building In The World
Pathaan on 🔝, literally!#PathaanTraileronBurjKhalifa— Yash Raj Films (@yrf) January 14, 2023
Celebrate #Pathaan with #YRF50 only at a big screen near you on 25th January. Releasing in Hindi, Tamil and Telugu. pic.twitter.com/uGoSpqo03M
Shah Rukh Khan, Deepika Padukone and John Abraham starrer Pathaan's trailer was recently played on the world's tallest building Burj Khalifa. Khan's fans turned out in throngs to attend this special event. During the promotions, Khan was seen dancing to Jhoome Jo Pathaan and also treated his fans with his signature pose.
Record Breaking Advance Booking Abroad
Pathaan's advance bookings have opened in the overseas market and we hear that the Khan starrer is getting a phenomenal response. The Sidharth Anand's directorial has already managed to get an amazing response on the pre-bookings internationally. The movie has already garnered great business in Germany, Australia and UAE.
Pathaan's Release At Gaiety Cinema
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Pathaan's morning show has been booked at Gaiety, Bandra. Interestingly, this is the first time a movie will be screened at 9 am at the iconic theatre that was first inaugurated in the year 1972. The entire cinema has reportedly been booked by Shah Rukh Khan fan club.
SRK's Fitting Reply To MP Speaker
Back when Besharam Rang was first released, Madhya Pradesh Speaker Girish Gautam called out Padukone for carrying a saffron bikini. In an interview, he slammed Shah Rukh Khan and asked him to watch the film with his daughter. Ahead of the release, King Khan was seen at the YRF office with his family. Khan was spotted with daughter Suhana Khan, wife Gauri Khan and son Aryan Khan for the Pathaan screening.
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PM Modi's Advice To Leaders
Amid the boycott calls against Pathaan, Prime Minister Narendra Modi recently cautioned leaders from making irrelevant remarks on films just to make headlines. In his speech, he said, “No one should make unnecessary comments that would overshadow the hard work we do.”
King Khan Upset With Media?
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While Pathaan is making news for some reason or the other everyday, we still aren't aware if the team has on-ground media promotions on their marketing strategy this time. No press conferences have been announced by the makers yet and we wonder if it is on their plan at all.
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Celebrities are a regular with press conferences and one-on-one interviews ahead of their movie releases. However, with Pathaan, it looks like the team is planning to take an altogether different route this time. We also ponder if it is a part of the strategy or if King Khan is upset with the media. In 2021, Khan's family was hounded by the media, to say the least when Aryan Khan's drug case first broke. Will the media get to bear the brunt of it? Time will tell. However, sans the regular media promotions too, Khan’s Pathaan continues to be the talk of the town and is believed to have a great run at the box office. Clearly, the era of King Khan isn’t over yet!
Pathaan from YRF's spy universe features Shah Rukh Khan and Deepika Padukone as Indian spies. John Abraham will be seen as the antagonist.