SUGAR vs Faces Canada: Which Brand Wins in Long-Lasting Kajal & Eyeliner for Women?

Kajals and eyeliners form a core component of women’s makeup bags, and are perhaps among the most used and repurchased products. Smudge-proof, long-lasting wear is what women look for mostly when picking these out. Two widely available brands in the market are SUGAR Cosmetics and Faces Canada, both of which offer different types of eye makeup.

Both brands have become cult favourites, each promising intense pigment and all-day stay. Sugar rose to fame in India thanks to their highly pigmented, long-wear options, while Faces Canada, is known for their affordable, daily wear range.

Read: 7 Best Kajals and Eyeliners That Last All Day

But which brand actually delivers better? Let’s break it down.

Kajal: SUGAR vs Faces Canada

SUGAR Kohl of Honour Intense Kajal

• Texture & Pigment: Creamy, glides on smoothly. It has a deep jet black finish.
• Longevity: Claims 12 hours of smudge-proof wear; holds up well against sweat and humidity.
• Best For: Bold, dramatic looks, waterline application.
• Infused with sunflower oil and beeswax, which offers nourishment.
• Price Range: ₹220–₹249, which makes it fall in the affordable, budget-friendly range.

Faces Canada Magneteyes Kajal

• Texture & Pigment: Soft texture, pigmented but slightly lighter than SUGAR.
• Longevity: They claim 24 hours longevity, but in reality, in the humid weather conditions in most of India, it lasts for about 8–10 hours.
• Best for: Every day use, work wear, softer looks
• Price Range: ₹189–₹229, making it slightly cheaper than SUGAR

The applications of the two are different, as one offers more dramatic, darker black while the other is perfect for softer, office looks. Your pick will depend on what use you’re looking to get out of the kajal.

Eyeliner: SUGAR vs Faces Canada

SUGAR Eye Warned You So! Double Matte Eyeliner

• Finish: Bold matte, deep black – perfect for high-fashion, bold looks.
• Application: Fine tip, precise application, great for sharp wings.
• Longevity: Waterproof, smudge-proof, stays intact 12+ hours.
• Comes in four unique colours
• Price Range: ₹699–₹799.

Although slightly expensive, this one doesn’t budge, even after a long day at work or events.

Faces Canada Ultime Pro Matte Play Eyeliner

• Finish: Matte finish, deep black.
• Application: Flexible brush tip, easy application
• Longevity: 8–10 hours. It stays well but may fade slightly as the day goes by.
• Comes in four different shades, including shimmery copper and gold
• Price Range: ₹500–₹699.

SUGAR Cosmetics eye makeup is perfect for highlighting your eyes, and creating dramatic looks, while Faces might be the better pick for regular, everyday wear.

Have you tried either of the two brands? Tell us in the comments below.