Varun and Ghazal Alagh, Co-founders at MamaEarth, say that anti-ageing products essentially consist of moisturiser-based creams that contain ingredients targeted to fight the signs of aging. Off-late the market has been flooded with anti-aging creams that can help consumers in looking younger by firming up the skin and reducing the appearance of wrinkles. With technological advancement in the skincare industry, anti-aging creams are coming with more and more benefits such as evening the skin tone, enhancing brightness and reduction of pigmentation.

You may be wondering what is the best age to start using it. Is it 40 when the skin has visibly aged? Or should it be earlier at around 30 when the first signs of aging appear? Co-founders Varun and Ghazal Alagh, MamaEarth, shared that as surprising as it may sound, the best time to start using anti-aging products is actually in your early twenties. The age may vary slightly based in your skin type.

dry skin

If you have dry, dull skin you need to start using as early as 21 years and if you have oily skin and are still prone to acne, you could delay the use by a few years. Carefully select the products based on the ingredient list that is best suited to your skin type. Another aspect that you need to consider is when you plan to use it. If it’s in the day time, then pick a cream that contains SPF and if it’s at night time then use a heavier cream that can get absorbed through the night. Buy Lotus Herbals Safe Sun 3-In-1 Matte Look Daily Sunblock SPF-40 for Rs 177.65, here.

So how do these creams actually work? Not only do anti-aging creams contain traditional moisturizing ingredients but they also contain specific ingredients such as Retinoids, Collagen, Peptides, and Anti-oxidants that have anti-aging properties. Retinoids help in the reduction of fine lines and pores, Collagen is known to maintain skin elasticity and firmness, thereby preventing the formation of wrinkles. Of course, you can even lookout for the use of natural ingredients that can help in slowing down the skin aging process. Buy Irem Restoring Serum - Anti aging collagen boosting serum with Powerful Peptide and Vitamin Booster, helps protect, repair and brighten skin, 30ml for Rs 499, here. 

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But with such extensive options of brands and types available in the market, it maybe it is overwhelming to figure out which skincare routine would work the best for you. The key is to understand the role of your age in the choice of anti-aging skincare products. Your skin behaves differently with age and what it needs vary accordingly. Always remember that the biggest cause of wrinkles and aging is exposure to sun rays. So, applying sunscreen is a must, irrespective of your age.


When you are using skincare products in your 20s, it is for the purpose of “prevention” of the signs of aging. You have youthful-looking since at that age, you’d like to keep looking like that for as long as possible, right? So, it's important to start taking care of your skin from a young age. Since collagen is important for the firmness of the skin and its natural production decreases by 1% every year after the age of 21, look for a moisturising cream that also contains collagen. You should also start using an eye cream if you notice fine lines appearing under the eyes.

When you are in your 30s, the dreaded signs of aging start showing up. As you mature, your body is exposed to more and more stressors which depletes the natural supply of vital antioxidants. So, you need to start with the “defensive” skincare regime with the purpose of replenishing the skin’s reserves.

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Consider using products enriched with vitamin C and E. These antioxidants can help in not only protecting but also in rebuilding the lost collagen. Buy MAKHAI Vitamin C Face Serum with Glutathione | Hyaluronic | Vitamin E | Ferulic acid 30ml for Rs 239, here.

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As you move towards your 40s, the purpose of your skincare regimen should go from “prevention” to “rebuilding”. If you haven’t been using any preventive anti-aging creams and can notice visible lines and wrinkles, it is best for you to choose a cream that comes with Retinol. It is essentially Vitamin A that has various benefits such as reducing the visibility of fine lines and wrinkles, increasing the skin firmness and speeding up cell turnover.

But always remember, to see the benefits of your anti-aging cream, you should apply it regularly and throughout your life.