In the saturated world of lip care, balms have transcended their utilitarian roots to become essential daily luxuries. Far beyond simply preventing chapping, today's top formulas promise a cocktail of hydration, repair and a touch of effortless glam. Two contenders have been making waves, each with a loyal following: the cult favourite Laneige Glowy Lip Balm and the new-age Indē Wild Dewy Lip Treatment.
We put these two powerhouses head-to-head to determine which one truly reigns supreme for that coveted, kissable pout.
Laneige, true to its K-beauty roots, offers a sleek, minimalist squeeze tube. It is compact, travel-friendly, and the slanted applicator ensures direct, hygienic application without needing a finger. The pastel colour of the tube subtly hints at the tint within. It feels sturdy and well-designed for on-the-go touch-ups. However, it is on the slightly expensive side and costs around Rs. 675. The lip balm also comes in six different flavours—Berry, Gummy Bear, Sweet Candy, Vanilla, Blueberry and Mango.
Indē Wild, on the other hand, opts for a slightly more robust tube with a classic doe-foot applicator. The larger applicator promises a generous swipe of product. Priced around Rs. 799, it positions itself as a premium product with a vegan-friendly status. It's available in six different flavours—Hot Sauce, OG, Masala Chai, Glazed Jalebi, Wedding Rose and Caffeine Addict.
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The moment you squeeze out the Laneige lip balm, you notice its slightly thicker, almost gel-like consistency. The subtle scent (I tried Berry) is inviting without being overpowering. On initial application, it feels instantly cushioning and leaves a natural, non-sticky sheen. The tint is sheer but noticeable, giving a healthy flush of colour that lasts for a few hours. The squeezed tube allows for controlled dispensing.
Meanwhile, Indē Wild's doe-foot applicator glides on with surprising ease, depositing a thinner, more liquid-like product. The scent (I tried OG) is aromatic and pleasant. It feels lighter than Laneige but immediately saturates the lips with a dewy, almost wet-look finish. It feels weightless, almost like nothing is there.
Laniege’s formula shines with its inclusion of shea butter—known for its intense emollient properties—provides lasting softness. Moreover, the presence of murumuru seed butter adds another layer of rich moisture, while locking in hydration. It’s free from parabens and phthalates.
Leaning into Ayurvedic roots, Indē Wild features a potent blend of squalane, a highly effective emollient that mimics natural skin lipids for superior hydration, and hyaluronic acid, a humectant that draws moisture from the air into your lips. It’s also vegan and cruelty-free.
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Both the Laneige Glowy Lip Balm and Indē Wild Dewy Lip Treatment are stellar performers, each bringing unique strengths to the table.
If you prioritise a rich, cushioning, and deeply protective balm with a classic glossy finish and a hint of tint, the Laneige Glowy Lip Balm is your winner. Its texture feels more like a traditional balm, offering an undeniable feeling of lasting comfort and hydration, especially for drier lips.
However, if you're looking for a lighter, more fluid treatment that delivers an instant, high-shine dewy effect with active plumping and soothing ingredients, the Indē Wild Dewy Lip Treatment takes the crown. Its unique blend of squalane and hyaluronic acid offers advanced skincare benefits that go beyond simple hydration, making it ideal for those seeking a more treatment-oriented approach.
But if forced to choose, the Indē Wild Dewy Lip Treatment nudges ahead by offering a slightly more innovative ingredient profile with active skincare benefits, delivered in a beautifully weightless, high-shine formula. It’s the lip treatment that feels truly luxe.
Image courtesy: Nykaa/Amazon
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