What Is Purple Shampoo And Who Should Use It

You must have seen beauticians using purple shampoo while washing women’s hair on social media videos and wondered what that is.? If you want to know why it is used, read on to find out.

What Is Purple Shampoo?

Purple shampoo is specifically used on blonde, bleached, silver, and brassy hair to keep your strands toned. The violet pigments in the product neutralise yellow, orange, and brassy tones. It also helps with newly dyed purple or blue hair (hair colour for Indian skin tone) by preserving the colour.

Since purple lies on the opposite end of yellow on the colour wheel, it cancels out the tones by colour-correcting the hues. While it is the most popular choice for blonde hair, you can use it if you have bleached your strands and recently got golden highlights.

The purple shampoo will do nothing for brunette or brown hair. It will only work on the highlighted and bleached strands. If you use it thinking the product will lighten your brown and black colour, you are in for a disappointment.

How Often To Use The Purple Shampoo?

There is no specific timeline on the frequency of using purple shampoo. It depends on how much paler you would like your strands to look. If you have bleached hair or golden highlights, purple shampoo can turn it silver.

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However, using a colour-safe shampoo and conditioner should be your priority. You can use a purple shampoo once a week.

How Long To Leave The Purple Shampoo?

You do not have to leave the product on your hair for too long. After application, you can leave the shampoo for 2-4 minutes and that’s it. You should rinse the hair using cold water. It will help the purple hue to get locked in the pores of the strands.

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How To Pick The Right Purple Shampoo?

The answer to this query depends on how much you want to tone your bleached and highlighted hair. If you want a subtle change, you can use shampoo with lighter purple pigments. If you want to turn your hair into a whiter tone quickly, you can use shampoo with denser pigments.

You can buy purple shampoo from brands like Schwarzkopf, BBlunt, L’Oreal Paris, etc. Make an informed choice to use the product and flaunt your lustrous strands.