AreoVeda Founder On Importance Of Skincare During Pregnancy And Products To Choose; HZ Tried & Tested

Claims

• Hydrating Foam Face Wash - AreoVeda's Masala Chai Foam Face Wash claims to soothe your skin while reducing the appearance of skin redness, fight germs while combating acne-causing microbes, procides long-lasting hydration making your skin smooth and radiant, and gently cleanses it while shielding your skin from unwanted impurities.
• Clarifying Serum - AreoVeda's Skin Clarifying Serum helps you fight germs, soothe your skin, and keep your skin hydrated for a long time.
• Skin Brightening Serum - AreoVeda's Skin Brightening Serum claims to minimise the appearance of dark spots, brighten your skin, reduce the appearance of skin redness, and moisturise and hydrate your skin.

Price

• AreoVeda's Masala Chai Foam Face Wash - ₹399
• AreoVeda's Skin Clarifying Serum - ₹1,099
• AreoVeda's Skin Brightening Serum - ₹1,099

Results

Our associate, who is expecting her firstborn the next month, tried these products and shared her experience. “The face wash and skin brightening serum really worked wonders for me while the clarifying serum couldn’t deal with my hormonal changes as I still got acne at times. I feel the face wash and brightening serum kept my skin hydrated and radiant with regular use. They have a very familiar fragrance unlike most of the skincare products in the market that come with a chemical-like smell that used to give me morning sickness,” said Priya Chandna.

Importance Of Skincare During Pregnancy

Taru said, “Skincare is often overlooked during pregnancy. Hormonal changes during this time can lead to mood swings, weight fluctuations, and skin issues like dark patches, stretch marks, and acne. While the "pregnancy glow" is celebrated, these skin concerns can impact how expectant moms feel about themselves emotionally. The need of the hour is to provide comfort, understanding and practical skincare advice to pregnant women at this time. A healthy skincare regime goes a long way in boosting an expectant mom's morale and, in turn, making the pregnancy journey more memorable. We, at Areoveda, aim to help expectant and new moms do this by offering completely natural and toxin-free products.”

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Most Common Skin Concerns During Pregnancy

Taru Mayur shared, “Stretch marks, linked to pregnancy-related hormones, are very common, especially during the last trimester. Although they don’t require any treatment and fade over time, you can use products with natural ingredients like coffee and A2 ghee to reduce their appearance. Another common issue is melasma, which is characterised by brown patches on the face and body and is often associated with hormonal imbalances. In this case, products containing Pentavitin and coffee arabica seeds can help hydrate skin & visibly reduce pigmentation, thereby brightening the skin. Acne, caused by hormonal fluctuations, is another common concern during pregnancy that affects the face or back.”

What should expectant or new moms look for on the label before buying skincare products?

“Before buying any skincare product for themselves or their babies, moms must read the labels carefully. The claims of being naturally derived should be authenticated by International bodies like Ecocert. A product gets this certification only if 95% of the ingredients in its formulations are natural. Also, EWG verification is given for products that do not have toxic ingredients. This is because many brands mislead consumers by making tall claims about using natural ingredients,” said the expert.

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