‘Her Start-Up Show’ Now Streaming: Empowering Women Entrepreneurs From Across India

Her Start-Up Show

The show is the culmination of the Britannia Marie Gold Her Start-Up Contest launched in July 2024, which saw lakhs of entries from across India. Over 100 women received professional training, with 40 moving to the shortlisting stage. Every stands to participant receive funding, mentorship, national visibility and ecosystem access, while the top 10 will win the Golden Grant. While other promising entrepreneurs will be onboarded into the NSDC Women Entrepreneurs Mentorship Program. Conceptualized by GroupM Motion Content, Britannia Marie Gold Her Start-Up Show is more than just a series—it's a catalyst for change, empowering women to turn their ideas into reality.

Representing cities like Indore, Aurangabad, Coimbatore, Jammu & Kashmir, and more, the 40 contestants pitch ideas across food, fashion, sustainability, tech, and agri-solutions. The show is presented in six languages—Hindi, Bengali, Marathi, Tamil, Telugu, and Kannada—with subtitles and audio options. Spread across eight episodes, two new ones drop every weekend from April 19 on JioHotstar, showcasing journeys from pitches to mentorship to the ₹10 lakh Golden Grant finale.

Hosted by actress Shriya Saran, the show features an all-star jury: actor-entrepreneur Neha Dhupia, MasterChef winner Shipra Khanna, artisan Ruma Devi, Suta’s Sujata Biswas, Aarti Gupta (Jagran Group), Riya Joseph (Britannia), and Shreshtha Gupta (NSDC India). The eight-episode series drops two episodes every weekend.

Siddharth Gupta, General Manager - Marketing, Britannia said “Britannia Marie Gold’s journey of empowering women entrepreneurs began five years ago with a simple belief that millions of women across India have powerful ideas, and all they need is a platform to be seen and supported. What started as a nationwide contest has grown into a robust ecosystem with initiatives like HerStore and now, Season 2 of Her Start-Up Show. Each step has deepened our commitment to helping women ‘Do More, Be More’. We’re proud to partner with GroupM and Mindshare, whose belief in the power of storytelling has helped bring these entrepreneurial journeys to life. With this show, we not only celebrate ambition, but also create access to mentorship, funding, and national visibility. Together, we remain committed to enabling every woman who dares to dream and dares to build.”

Ashwin Padmanabhan, COO, GroupM South Asia, “We have always believed in media’s power to spark movements, not just moments. Her Start-Up Show blends storytelling with purpose, driving real economic empowerment. The overwhelming response to Season 1 showed how deeply this platform resonated with women in one region. That’s why, in Season 2, we are expanding to six languages and a broader reach across India. Thus, bringing every ambitious woman closer to the support she deserves. This show goes beyond visibility; it is about bringing dreams alive via action, impact, and a re- imagined future for women entrepreneurship.”

“At Mindshare, we believe in building brands that don’t just sell but spark change. In its second season, Her Start-Up Show goes far beyond amplification it’s about creating access, fuelling aspiration, and offering a platform to women entrepreneurs across India. We are incredibly grateful to our client, Britannia, for backing this bold vision and partnering with us to bring it to life. What started as a pioneering idea is now an award-winning show, with its impact resonating across markets and touching countless lives. With its expansion to a larger OTT platform, the show’s reach and influence have scaled significantly, finding its way into more homes, hearts, and boardrooms. These aren’t just stories; they are real journeys of transformation. Together with GroupM Motion Entertainment and Britannia, we are proud to drive a narrative where media becomes a powerful force for empowerment and enduring change.” Amin Lakhani, CEO, Mindshare South Asia.

Actress and host Shriya Saran said, “Being part of Her Start-Up Show has been truly inspiring. It’s a powerful platform that gives women across India the opportunity to turn their dreams into reality. I’m proud to be part of a show that celebrates ambition, courage, and the spirit of women entrepreneurs.”
Britannia Marie Gold has always shown its unwavering commitment to empowering millions of women in their entrepreneurial dreams through initiatives like the Marie Gold HerStartup contest, previously known as MyStartup Contest and Her.Store. The Britannia Marie Gold Her Start-up Show is a continuation of that legacy—celebrating women who are shattering barriers and inspiring a nation.

The launch of this season is part of a larger ambition by GroupM and Mindshare that drive purpose-led brand storytelling and impact-driven engagement, while championing narratives that matter. Season 2 of Britannia Marie Gold Her Start-up show streaming exclusively on JioHotstar from April 19th onwards. Her Start-Up Show is more than a series—it’s a platform to empower women with funding, mentorship, and national visibility.

About Britannia Industries

Britannia is a 100+ year old Company and is a market leader in the Bakery category in India with an annual revenue of over Rs 165 billion. The company’s two focus categories include - Bakery & Dairy, with trusted & iconic brands such as Good Day, Marie Gold, Milk Bikis & Nutrichoice. Britannia products are available in over 80 countries. The Company manufactures its products in nearly 100 factories, which are made available in over 27 lakh outlets to eventually reach over 180 million households in the country. The Company's vision is to be a responsible global, total foods company, and delight consumers with delicious, and wholesome snacks and beverages throughout the day.

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About GroupM Motion Entertainment

GroupM Motion Entertainment is a global content investment and rights management company that meets the market demand for new economic models for premium content across the entertainment and media marketplace. This is achieved by investing and partnering with the world’s leading talent, producers, and distributors to fund, develop, produce, and distribute premium content to help drive and support editorially and commercially vibrant, premium content networks and platforms for the global benefit of our content partners and advertisers. GroupM Motion Entertainment India’s IP includes the No.1 YAARI Series, Critics’ Choice Awards, Hello Sago, and others. Headquartered in London and Los Angeles, the business operates in 26 countries worldwide with Motion’s broad range of award-winning programming distributed globally. GroupM Motion Entertainment is part of GroupM, the world’s leading full-service media investment management operation, a WPP company.

About Mindshare

We were born in Asia in 1997, a WPP start-up designed to make media exciting, fun and life changing. For over 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything begins and ends in media. We are the Cannes Lions Media Network of the Year 2023 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns of the past year – so basically, statistically the best media agency in the world! Our 10,000 people work with some of the world’s best brands and companies to challenge convention. In 116 offices across 86 countries, we integrate brand and demand, ruthlessly focus on outcomes, and create the unexpected.

For media inquiries, please contact:
Aarushi Maheshwari: media@britindia.com; aarushim@britindia.com
Chaitali Dave: chaitali.dave@dentsu.com
Pranali Gandhi: Pranali.gandhi@genesis-bcw.com