Top 5 Reasons to Invest in Serviced Apartments in Gurugram

Among the many segments gaining investor attention, serviced apartments have seen a sharp rise in demand, especially from high-net-worth individuals (HNIs) looking for smart, future-ready investments that combine convenience, luxury, and strong returns. Leading this shift is Sohna Road, fast emerging as the microservices capital of Gurugram, thanks to its proximity to key tech corridors, upcoming data centres, and rapid infrastructure upgrades. A prime example isSeleneby Central Park, a newly launched luxury serviced residence tower on Sohna Road, which sold an astounding 85% of its inventory on launch day, underscoring both the area’s growing clout and rising buyer confidence.

This article is authored byAnkush Kaul, President – Sales, Marketing & CRM, Central Park.

Here are the top 5 reasons why investing in serviced apartments in Gurugram makes strong financial sense:

1.Rising Demand from Corporates and Expats

Gurugram is home to over 250 Fortune 500 companies and continues to attract a growing number of multinational firms, start-ups, and diplomatic missions. With frequent business travellers and expatriates coming in, the demand for fully furnished, well-managed, short-to-medium stay accommodation is surging. Serviced apartments offer a win-win: tenants get flexibility and luxury, while investors benefit from premium rentals and consistent occupancy.

2.Prime Locations with Good Connectivity

Serviced apartments in Gurugram are often situated in well-connected areas such as Sohna Road with direct access to major highways, metro networks, and key business districts. The Dwarka Expressway is close to financial centres like Gurugram and Delhi making them highly attractive for both residents and investors. The area is also well-served by top educational institutions, healthcare facilities, and shopping centres. This strong infrastructure and accessibility make it a highly preferred choice for professionals seeking convenience and investors seeking long-term value appreciation.

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3.Higher Rental Yields

In a city where location and quality command a premium, serviced apartments in prime areas like Sohna Road, Golf Course Road, and Sector 48 stand out. These properties are delivering rental yields up to 30–40% higher than conventional residential units. Long-term leases from corporate clients ensure reliable tenancy. Professional property management further guarantees consistent upkeep and high occupancy. The managed model also reduces hassle for owners, making it a passive yet lucrative investment.

4. Luxury with Convenience

HNIs are showing greater interest in asset classes that combine lifestyle, prestige, and returns—and serviced apartments fit the bill perfectly. These apartments offer residents five-star hotel amenities like concierge services, private lounges, spa and wellness zones, fine dining options, and smart home automation. This convergence of hospitality and residential living is what sets serviced apartments apart. For investors, this means not just appreciation in asset value, but the flexibility to use it as a personal residence, a guest house, or a high-end rental as needed.

5.Lock-and-Leave Lifestyle with Professional Management

Unlike conventional apartments, serviced residences need minimal personal involvement. They are professionally managed with end-to-end services at one’s disposal, including security, housekeeping, repairs, and rental management. This makes them an ideal choice for NRI investors, corporate professionals, or anyone seeking a low-maintenance, high-convenience asset. Investors enjoy peace of mind knowing their property is in capable hands, even when they’re away.

Serviced apartments are now much more than a niche offering, they have evolved into a preferred asset class for modern investors who value flexibility, security, and high returns. With their ability to cater to a wide range of interests, from business professionals and expats to digital nomads and relocating professionals, these properties offer a rare blend of luxury, convenience, and consistent income. The growing prominence of Sohna Road as Gurugram’s emerging microservices capital, boosted by tech parks, data centres, and improved connectivity, has only added to their appeal, positioning the area as a hotspot for high-yield, low-maintenance real estate. Whether you're a seasoned investor, an NRI exploring future-ready opportunities, or simply looking to diversify your portfolio, serviced apartments in Gurugram present a compelling case for long-term value and financial growth.

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