With endless Pinterest scrolling, Instagram inspiration, and real wedding ideas to swoon over, 2024 brought some standout wedding trends to the forefront. This year, more couples sought to tell their unique love stories in their distinct styles, giving rise to fresh and creative trends throughout the wedding weekend experience. As the year wraps up, here’s a look at some of the most talked-about wedding trends of 2024 that you need to know.
Like every year, 2024 also witnessed a surge in destination weddings, driven by the easing of travel restrictions and the desire for unique celebrations. Couples are increasingly choosing exotic locations to blend their wedding festivities with a vacation-like experience for themselves and their guests.
Vaibhav Sadhwani, Co-founder of ‘Behind The Scene Weddings - Destination Wedding Consultants,’ shares, “In India, destination weddings now make up about 25-30% of the total wedding market, with the industry valued at approximately $4-5 billion. This sector has grown steadily at a rate of 20-25% annually as couples seek picturesque and memorable settings for their big day."
Rajasthan, Goa, and Udaipur continue to dominate as top destinations for weddings in India, while international hotspots such as Thailand, Bali, and Dubai are increasingly in demand. These destinations are popular for their breathtaking scenery, luxurious venues, and the allure of a vacation-like wedding experience.
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In 2024, brides are embracing minimalistic mehendi designs as a growing trend. Instead of the traditional, elaborate patterns extending up to their biceps, many are opting for simpler, more understated designs. The focus has shifted towards using negative space creatively, resulting in striking and innovative patterns that are modern yet rooted in tradition.
Mehendi artists are experimenting with geometric patterns, delicate florals, and even customised motifs that reflect the bride’s personality or love story.
Vaibhav shared that the rise in destination weddings has also fuelled a growing demand for professional wedding planners adept at managing the intricate logistics of such events. Couples increasingly seek planners who can provide comprehensive, full-scale packages, simplifying the entire process.
These packages often cover everything from travel and accommodation to venue selection, decor, and event management, allowing couples to focus on enjoying their special day without being bogged down by details.
In 2024, wellness took centre stage in wedding celebrations, with a unique trend emerging: couples and host families opting for vitamin IV therapy. These intravenous infusions, designed to replenish essential nutrients and boost energy levels, became a go-to solution for maintaining stamina during multi-day wedding festivities, as per Conde Nast.
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Weddings today are more elaborate than ever, often spanning several days with back-to-back events that demand high energy and resilience. Vitamin IVs provide a quick and effective way to recover from late-night celebrations and prepare for the next day’s events, ensuring everyone can fully enjoy the occasion without feeling drained.
In 2024, authenticity became the highlight of wedding content, with influencers and couples moving away from meticulously posed portraits to embrace raw, behind-the-scenes (BTS) moments from their celebrations.
Influencers and guests alike are sharing snippets of goofy, real moments from functions, offering a glimpse into the unfiltered reality of the big day. From bursts of laughter during mehendi ceremonies to impromptu dance-offs at the sangeet, these authentic clips often resonate more deeply than polished, staged images.
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