Modern Indian Weddings Undergoing Change: Here’s What Is Happening

The concept of a modern Indian wedding changes with every passing generation and us, wedding planners, are the first to take notice. A millennial couple stands in stark contrast to a Gen-Z couple even without skipping a generation, writes Rhea Dewan, Founder, The Serendipity Co. The younger marriageable generation in their twenties up to 27 years of age at this point is getting married a lot younger and desire a far more authentic wedding experience than their predecessors. 

How Modern Indian Weddings Are Changing 

While the influence of social media is greater than ever, it is integrated within their daily lives and that is evident in the kind of wedding they desire. They want intimacy, even in big numbers and they want realness even if it’s actually planned, with flaws and all. The staged grandeur and perfection of the millennial bride are no longer in vogue, the hashtags are dying a slow death.

Inevitably, this is leading us to a brand new stage in the wedding planning process. An evolution journey that is laden with immense personalization, one that planners must embark on to stay relevant. It isn’t about picking up trends from Instagram anymore and applying them to the wedding world, it’s about stitching an experience that is beautiful and is seamlessly amalgamated without looking like “they tried too hard”. Personalization now involves staying true to the values of the bride and groom and something that organically represents them.

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Personalisation At Weddings: The New Game-changer

The devil has forever been in the details but personalization at weddings is now lying in the tracks that are being played by the DJ, the puns that are written on the coasters, the quotes on mirror signages that guests can take photos with. It’s no longer the insta-worthy decor that is trending, it’s the cute little fruit that you are slicing up as a part of the centre-piece that is making it the bridesmaid’s photo-dump.

Sometimes, it means an eco-conscious bride handwriting thank you messages on seed paper for her friends, who will later plant a tree grown with love. Experiences such as cold plunges and group sound healing sessions for the mental health aware generation, are the perfect new additions to the otherwise hectic destination wedding itinerary.

The coinage of new themes such as SindhiCore and MarwariCore is the new way of self-expression at weddings whilst retaining cultural values in a cute but funny way! It is important to bear in mind though that “soft launch” is the only correct way of personalising, the generation wants to maintain its privacy while sharing in their joy- so its storytelling of the elements used in decor and the corresponding entertainment that needs to reveal it. A lot more incorporation of DIY ideas and simple things is on the horizon for the modern Indian wedding, especially as the generation is growing to become financially pragmatic.

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