Apple prepares to unveil its highly anticipated iPhone 17 series at the upcoming ‘Awe Dropping’ event scheduled for September 9, 2025. While official details remain under wraps, recent months have witnessed numerous leaks and industry rumours suggesting significant upgrades across performance, camera capabilities, and battery life.
Last-minute leaks have provided clearer insights into what consumers can expect from the new iPhone 17 Pro models. These revelations point toward substantial improvements that could reshape Apple's flagship smartphone lineup.
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The iPhone 17 Pro and Pro Max may switch to a mix of aluminium and glass on the back, dropping titanium. This could make the phones lighter and easier to produce.
Apple is expected to redesign the camera island into a rounded rectangle shape. The Pro Max may also be slightly thicker to fit new components.
The Pro models could get new anti-reflective glass, offering better scratch resistance and clearer viewing than the current Ceramic Shield.
The iPhone 17 Pro models will reportedly feature the new A19 Pro chip and 12GB RAM, promising smoother multitasking and faster performance.
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A new vapour cooling system may keep the phones from overheating during heavy gaming or video recording.
The Pro models may get a 48MP telephoto camera with up to 8x zoom, making distant shots sharper. The front camera could jump to 24MP for better video calls, selfies, and content creation.
The Pro models may support 8K video recording and a dual-recording feature to shoot with front and back cameras at the same time.
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The iPhone 17 Pro Max may pack a 5000mAh battery, paired with software tweaks for longer usage.
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The livestreamed announcement begins Tuesday at 10 a.m. PT, 1 p.m. ET, and 6 p.m. BST. Viewers can watch directly through Apple's official website or via the Apple YouTube channel for comprehensive coverage of all announcements.
Following the official launch presentation, pre-orders for the iPhone 17 series will commence on September 12 at 5 a.m. PT (8 a.m. ET). Apple Upgrade Program participants will have early access to pre-approve their device upgrades in the days preceding the general pre-order window.
The official release date is set for September 19, 2025, when deliveries will begin across major international markets, and Apple Stores will open their doors to eager customers seeking immediate purchase opportunities.
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