With the rise of short-form content like Reels, TikToks, and YouTube Shorts, along with advancements in artificial intelligence, we’ve seen many benefits—easier content creation, better advertising opportunities, and faster reach and virality. However, this attention span killing sea of generative content has also given scammers new ways to take shortcuts. One of the latest scams is ‘AI Doctors.’ Scammers are using AI to not only deceive people but also spread dangerous medical misinformation. Read on to learn more about this growing social media scam and how to spot it.
Recently, short videos featuring so-called doctors giving health and wellness advice have been going viral. But the dangerous truth is that these aren’t real doctors, and their advice isn’t medically sound. Scammers are using deepfake technology to alter faces and create AI doctors—sometimes morphing real doctors and content creators, other times generating entirely fake identities—to create short-form videos that spread misinformation and promote unverified health supplements.
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These videos typically last between 30 seconds to a minute and often start with a credibility-building hook like “13 years as a Korean surgeon,” “10 years as a women’s health doctor,” or “I’ve been a dermatologist for 8 years.” This tactic makes viewers more likely to trust the information being shared. Most of these clips focus on common health concerns like belly fat loss, skin issues, or sagging breasts. The format is usually the same—a ‘doctor’ speaking in front of a green screen with flashing images in the background and bold subtitles for emphasis.
These AI-generated doctor videos aren’t just another social media trend we can brush off. It’s crucial to recognize how dangerous they are because any viewer watching a single reel in isolation can easily fall for the scam and believe the AI doctor.
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During our research, we found an entire Instagram account, @holistic.wellnessss, filled with over 1,000 fake AI doctor reels. What’s even more alarming is that these videos consistently get high engagement, with some going viral and racking up millions of views. Most of these clips promote health supplements, remedies, or food recipes, claiming to be “miracle weight loss solutions” or “skin-clearing agents.” The real danger? None of this information is verified by real medical experts. If a viewer trusts one of these videos and buys a product or tries a home remedy, they could unknowingly put their health at serious risk.
Popular health content creator Dr. Dana Brems, DPM—better known as @footdocdana—recently called out a diet company for using her video to promote their product and spread misinformation. But sadly, not every creator gets the chance to do the same, and many of these scams go unchecked.
These AI doctors aren’t just spreading misinformation—they’re also reinforcing fatphobic ideas, sexist notions, and unrealistic beauty standards that add to the mental harm already caused by societal pressures, especially on women.
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Some of the most viral videos from these accounts include titles like “Reasons why you can’t lose your muffin top”—a term often used negatively to describe lower belly fat. Another clip, with over 100K views, is titled “4 reasons you are overweight and can’t get a flat tummy,” while another, with over 400K views, claims “This is why rich women look 20 years younger.” These videos not only mislead viewers but also contribute to body image issues and insecurities.
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To protect yourself from AI doctors, here are some signs to watch for when you come across doctor videos on social media:
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Advancements in AI and technology are a great step forward for human progress. However, when misused like this, they set us back and put people’s lives at risk. This should push governments to take action and create laws to prevent AI misuse.
Image Credits: Instagram/@holistic.wellnessss & Freepik
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