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After National Cinema Day Success, Ticket Prices Slashed For Brahmastra, Vikram Vedha

Makers of Brahmāstra: Part One - Shiva and Vikram Vedha announce slashed ticket prices on Navratri.
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Published -26 Sep 2022, 15:21 ISTUpdated -26 Sep 2022, 20:36 IST
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Following the success of National Cinema Day, the Bollywood film industry is opting for a price reduction strategy for the tickets of other films as well. Films including Brahmāstra: Part One - Shiva and Vikram Vedha have announced a slashed price on their tickets for the week. 

India witnessed National Cinema Day (NCD) on Friday, September 23, 2022. The Multiplex Association of India (MAI) along with several cinemas across the country organised a special campaign, where moviegoers watched films at ₹75 per ticket along with other “special surprises” planned to celebrate the day. This was available at over 4000 cinema halls and theatres across the country. The movie theatre chains that actively participated in the campaign include PVR, INOX, Cinepolis, Carnival, Miraj, City Pride, Asian, Mukta A2, Movietime, Wave, M2K, and Delite along with several single-screen theatres. Regular seat tickets cost  ₹75 while reclining seat tickets cost  ₹100 to ₹200, and lower IMAX ticket prices were offered as well.mai

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The films showcased on the day included two new releases (Brahmāstra and Jahaan Chaar Yaar), two older Hindi releases (Bhool Bhulaiyaa 2 and Chup), two pan India releases  (RRR and KGF: Chapter 2), and three Hollywood releases (Doctor Strange, Avatar, and Top Gun Maverick). 

The campaign became a “massive hit” as it reportedly saw over 6.5 million footfall in theatres, as per the MAI. “The one-day initiative has seen a massive response from Indian moviegoers, with shows starting as early as 6.00 am due to an unprecedented demand for movie tickets. Audiences of all ages came together and the country’s cinema operators reported house-full shows throughout the day, making 23 September the highest attended day of the year," wrote MAI in a statement. 

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Following this, filmmaker Ayan Mukerji announced Brahmāstra: Part One - Shiva’s ticket prices would be at ₹100 from today, September 26 to September 29, during the Navratri festival. While exhibitors have decided to cap Hrithik Roshan and Saif Ali Khan starrer Vikram Vedha ticket prices at ₹450 and announced adjustment in ticket prices as the film gears for release on September 30. “The producers of the film Reliance Entertainment have opted for an affordable pricing strategy, hoping to make Vikram Vedha a budget friendly movie watching experience for the masses,” the makers of Vikram Vedha said in a statement. Without clarifying how the tickets would be priced they further added that “the pricing strategy will be more affordable than that of Blockbuster films released post-pandemic.”

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