Ageing has been synonymous with isolation, loneliness, and a sense of disconnection for decades. However, we think the golden years should be only about the celebration of life's experiences and wisdom. “Priya Living recently brought its innovative approach home to India—offering a new vision for elderhood as the most fulfilling stage of life… This year marks the beginning of an exciting new chapter for Priya Living, as we bring our vision to India. We are launching our first communities in Delhi, Hyderabad, and Ahmedabad—three vibrant cities that reflect India’s diversity, energy, and future. These communities will serve as a model for how elderhood can be redefined in India, blending the best of global design and service with the deep cultural and emotional connections that are so central to Indian families,” said Arun Paul, CEO, Founder of Priya Living.
Priya Living: Elderhood as a Time of Peak Powers
Paul said, “Ageing isn’t about decline—it’s about reaching new heights. At Priya Living, we see elderhood as a time of mastery, reinvention, and peak potential. Our communities are designed for those who want to grow, create, and lead, not retreat.”
A Space for Bold Living
“Priya Living fosters an environment where older adults thrive. Our vibrant, modern spaces encourage connection, collaboration, and lifelong learning. Whether through cultural events, wellness programs, or creative pursuits, residents engage with life at full force. Our communities are designed in a way where one feels like residing in boutique hotels, with bold, creative, and inspiring spaces that celebrate life and vitality. Each element of the design and architecture is carefully curated to uplift residents and create a sense of beauty, comfort, and style. It not just ends here- we also ensure that the residents are served with unmatched hospital services with the focus on fostering meaningful connections with and among residents,” shared the CEO of Priya Living.
He added, “Priya Living adds an edge by designing communities that not just attract elders but also younger generations. This integration creates vibrant and intergenerational spaces where the residents are benefited from the wisdom of old age and energy of new dynamic ideas.”
Expanding Passions, Unlocking Potential
“Elderhood is when wisdom meets opportunity. Through unique and pragmatic programs that focus on areas like philanthropy, spirituality, business, and self-improvement, our residents launch businesses, write books, explore the arts, and take on new physical challenges. These experiential activities and programs allow residents to grow intellectually and emotionally while building strong friendships and relationships with others in the community. With the right environment and support, they’re not slowing down—they’re accelerating,” said Arun.
Redefining Ageing in India
“Ageing should be about harnessing a lifetime of experience to reach new personal peaks. As India’s population ages and traditional family structures are evolving, we believe that there is an urgent need for innovative, creative, and productive solutions for eldercare. We reject outdated models of eldercare focused on dependence. Instead, we champion autonomy, ambition, and joy. With our transformative approach, we address elderhood with the same willingness as earlier stages of life i.e. childhood and adulthood, creating lively communities that encourage personal growth, meaningful relationships, and new avenues,” concluded Paul.
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