
Vijay Varma and Fatima Sana Shaikh’s latest romantic drama, ‘Gustaakh Ishq’, arrived in cinemas with the promise of old-world charm and heartfelt emotion. Directed by Vibhu Puri, the film attempts to recreate the tenderness of classic 1990s love stories, blending poetry, longing, and artistic nostalgia. Despite its earnest storytelling, the film has unfortunately struggled to translate critical appreciation into commercial success.
The box office numbers paint a worrying picture for the film. 'Gustaakh Ishq' opened modestly on Friday with ₹0.5 crore, but the subsequent days showed a consistent drop.
With a total four-day collection of just ₹1.3 crore, the film has failed to draw audiences to theatres, raising concerns about its long-term performance. The Monday crash, in particular, signals minimal footfall and limited retention even after the weekend.
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Produced by Stage5 Productions, ‘Gustaakh Ishq’ also features fashion designer Manish Malhotra as one of the producers. The screenplay is co-written by Vibhu Puri and Prashant Jha, while the music is composed by the ever-celebrated Vishal Bhardwaj, adding a lyrical touch to the narrative.
The story revolves around a young man, played by Vijay Varma, who is struggling to save his father’s failing printing press. Desperate for a solution, he seeks out a reclusive poet, portrayed by the legendary Naseeruddin Shah, in the hope that the poet’s words might help him turn things around. Fatima Sana Shaikh plays the poet’s daughter, forming the emotional core of the narrative as the film explores the intricate ties between love, loss, and creativity.
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While many viewers have appreciated the film’s attempt to revive old-school romance and its delicate, almost lyrical tone, ‘Gustaakh Ishq’ appears to be a victim of limited buzz and low initial traction. Competition at the box office and a lack of mass appeal may also be contributing factors.
As the week progresses, it remains to be seen whether the film can recover or if it will continue to face an uphill battle. For now, the numbers suggest that despite its heart, poetry, and performances, ‘Gustaakh Ishq’ has failed to connect with the wider audience.
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