Anooshka Soham Bathwal: Building a Financial Ecosystem by Women, for Women

Identifying the Gap in Financial Representation

While studying at the London School of Economics, Anooshka gained a global perspective on finance. Yet, it was her experiences back home that shed light on the hesitation many women felt in making financial decisions. From investment discussions to broader financial choices, women in India often struggled with the complexity and male-centric nature of financial platforms. This realisation led her to create Dhanvesttor in 2023, India’s first women-centric wealth management and community empowerment platform. Dhanvesttor’s mission is simple yet powerful: to make finance more accessible, educational, and empowering for women.

A Platform Built by Women, for Women

“Finance should be a tool of empowerment, not intimidation,” says Anooshka. “I wanted to create a space where women felt confident making financial decisions without hesitation.” In just six months, Dhanvesttor has seen remarkable success, with a 54% increase in its client base and a 27% rise in assets under management (AUM). These milestones reflect a growing trend of financial inclusion and independence for women across India.

Acknowledging Impact and Earning Recognition

Anooshka’s dedication to bridging the gender gap in financial literacy earned her the prestigious Editor’s Choice Award for Trailblazer in Women’s Financial Empowerment at the Her Zindagi Womenpreneur Awards 2025. She notes, “This award isn’t just a personal achievement—it’s a reflection of the growing confidence women are placing in a platform designed specifically for them.”

In February 2024, Dhanvesttor also became a SEBI-registered Portfolio Management Service (PMS) provider. This milestone enabled the firm to introduce its proprietary FAITH strategy—a long-term, sustainable investment framework designed to align with ethical business models and strong governance. The FAITH strategy has already outperformed the BSE 500 Total Return Index (BSE500TRI), further solidifying its role in responsible wealth creation for women investors.

FAITH: Ethical Investing for Long-Term Growth

FAITH stands for Fundamental Analysis and Future Prospects (F), Allocation of Capital (A), Intrinsic Value (I), Top Management and Moat (T), and High Principles (H). Unlike short-term speculative approaches, the FAITH strategy focuses on research-driven, sustainable growth, selecting companies based on financial strength, ethical governance, and long-term value.

“Our goal isn’t just returns—it’s responsible wealth creation,” explains Anooshka. “Women investors tend to look beyond just numbers; they care about where their money is going. FAITH ensures that investments align with ethical principles, providing stability and long-term value.”

Empowering Women Through Education and Community

Beyond wealth management, Dhanvesttor’s mission extends to building a supportive community for women. Through its Co-Learning and Community Building (CLCB) initiatives, the company hosts workshops, learning circles, and interactive sessions that provide a non-intimidating environment for women to discuss finance, market trends, and investment strategies.

“Our goal is to build not only knowledge but also confidence,” Anooshka shares. “When women see others like them making informed decisions, they feel encouraged to do the same.”

A standout initiative was a workshop in collaboration with FICCI FLO, where participants engaged in an 'Investing 101' discussion followed by a guided meditation session that connected financial well-being to mental peace. The overwhelming response to the workshop highlighted the need for accessible financial education and a peer-driven support system for women.

As Dhanvesttor continues to grow, Anooshka’s focus remains on expanding financial inclusion for women across India. The firm plans to launch new educational programmes, provide deeper investment insights, and expand its services to reach even more women.

“This is just the beginning,” says Anooshka. “The recognition we’ve received so far is a reminder that there’s still so much to do. Financial freedom shouldn’t be a privilege—it should be within reach for every woman, no matter where she comes from.”

Anooshka’s journey is an inspiration for women looking to take control of their financial futures. By combining ethical investing, education, and an empathy-driven approach, she is not just managing wealth—she is leading a movement that is redefining financial independence for women in India.

Disclaimer: This article is written by the Brand Desk and is intended solely for informational purposes.

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