When women are expecting, the first thing they worry about besides health is what will they wear. Earlier the concept of maternity fashion did not really exist in India and women would just go for loose-fitting salwar kameez, hide the baby bump with their saree pallu or resort to nighties with cute laces. However, the world slowly realised that this is unfair and that maternity wear is one market that could become huge. Slowly the fashion world started churning out clothes meant for expecting moms which made them feel good and confidently cute in what they wore. Here is a look at the changes that came in and what points were needed to and are being worked on for would-be-moms.

"Maternity wear is the naïve concept in India. The evolving needs and demands of independent women lead to the evolution of maternity wear. Today’s literate working women prefer decent dresses rather than earlier scruffy, shoddy or shabby maxi and nighties. They are picky, not only about the comfort but also the yarn of the fabric, texture, pattern, and design of the apparel. The utmost priority of the apparel industry is to make mother’s pregnancy period comfortable by fulfilling demands which are coming up in this evolution," shared Rajat Kapoor, Master Franchise India, Seraphine, with HerZindagi.

There were many issues earlier when it came to maternity fashion and then slowly in the past 10 years, they have been extensively worked upon.


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A comfortable mother is able to perform more actively in light exercise as compared to an uncomfortable one. The fit should be breathable which is now a major deciding factor when expecting moms shop for themselves or when their husbands go shopping for their expecting wives.

Quality Fabric

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One has to be conscious of fabric quality to avoid any kind of rashes or allergies. Today the designers, fashion houses and brands make sure that these clothes are super soft and make an expecting mother's life more comfortable. The competition today has become so much. 

"Maintaining and creating a fabric which is radiation free by advanced technology in order to reduce the effect of UV radiation to the womb," shared Kapoor.


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Thanks to social media today, the influence has been major. It has aroused the demand for fashion in pregnancy wear. Our celebs have added to the glamour quotient when they are expecting.

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From Kareena Kapoor Khan to Anita Hassanandani, our actresses have given our pregnant mommies some amazing fashion inspiration. They dress up well, accessories today are super cute to elevate the mood and well, why would you not want to feel good about yourself pregnant or not?


Apart from being comfortable, clothes to have to be affordable as well. Clothes meant for pregnant women last only when they are expecting so why would anyone spend a fortune on them. So this was one huge factor that needed to be worked on just 10 years ago. 

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Kapoor shared that "Balancing quality and affordability are another challenge faced by maternity wear industry". If the quality is excellent then the product tends to be very expensive so it is major factor that some brands are still struggling with but some have definitely mastered it. 

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"Today maternity wear is based and designed by keeping in mind the timeline of pregnancy. To provide ease in prenatal, post-partum and post-natal period of motherhood. Dresses which are feasible and comfy for breast-feeding, light in weight, radiation-free fabric and light exercises which are performed by new mums and would-be mommy. In maternity wear industry, fashion and comfort are growing simultaneously, for example, dungaree, knee-length dress, stretchable leggings, multi-tier dresses," he added.

So take cues from our celebs, soak in the positive vibes and bring back that confidence. Rock that cute look with an ever-so-radiant smile and stay tuned to HerZindagi for more on maternity fashion and pregnancy tips.