Kylie Jenner's Rs 480 Crore Fantasy Bra Moment Isn't Her First For Victoria's Secret

 Kylie Jenner wore the Victoria's Secret Fantasy Bra at the 2026 show. Here's what happened and why fans are divided.
Updated:- 2026-10-19, 11:54 IST
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Kylie Jenner has worn Victoria's Secret for years, but she had never walked its runway. That changed on October 18. Making her debut for the brand in this way, the moment quickly became one of the most talked-about of the night. The moment led to split reactions, while some praised the choice, others questioned it.

Kylie Jenner’s Surprise Entry at Victoria’s Secret Show

The lights were dim and only a pair of white feathered wings was visible. When they came up, Kylie was standing centre stage in the Fantasy Bra, which hadn't been seen on the runway since 2018. The show returned to Los Angeles for the first time in 19 years. Her boyfriend Timothée Chalamet was in the front row to cheer her on, along with her mom Kris Jenner, who kept her phone pointed at Kylie through the whole walk.

 

 

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The Bra That Started It All

Go back to 2015 and this moment feels a lot more planned. A then 18-year-old Kylie used her new app to deny the breast implant rumours, saying her trick was a Victoria's Secret Bombshell bra. She said she had got her sisters and friends wearing it too. Back then, it was a styling tip. Eleven years later, it has turned into a runway debut.

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The Halloween Theme That Hinted At It

In 2018, the Kardashian-Jenner sisters dressed up as Angels for Halloween. The brand sent them real runway looks and wings from its archive. Kylie wore a look first modelled by Candice Swanepoel and thanked the brand for lending it. At the time, it looked like a fun family party. In hindsight, it looks like a preview.

The Bra That Started It All Go back to 2015 and this moment feels a lot more planned. A then 18-year-old Kylie used her new app to deny the breast implant rumours, saying her trick was a Victoria's S

Why Is Everyone Talking About Kylie Jenner’s 480 Crore Look?

There are a few reasons. Kylie is the first non-Angel to wear the Fantasy Bra. It is reportedly valued at around USD 50 million, making it the most expensive one yet. The designers say it took 1,000 hours and 15 artisans to make, and it carries 4,410 natural diamonds.

Not everyone is cheering. Many fans were unhappy about her being picked for the Fantasy Bra. Her sister Kendall also stayed away. She didn't appear in the show and hasn't said why.

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Conclusion

Whichever side you're on, one thing is clear. Kylie didn't just walk the runway. She got there on her own terms. From wearing the brand casually for years to now closing the show in its most expensive Fantasy Bra to date, the moment marks a full-circle for her association with Victoria's Secret.

(Image Credits: Instagram)
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FAQ
How much is Kylie Jenner's Fantasy Bra worth?
Kylie Jenner's 2026 Fantasy Bra is valued at $50 million, approximately Rs 480 crore. 
Is this Kylie Jenner's first time with Victoria's Secret?
No. While October 18, 2026 marked her first time walking the Victoria's Secret runway, Kylie has worn and endorsed the brand for years off the runway.
When did Victoria's Secret bring back the Fantasy Bra?
The Fantasy Bra returned at the 2026 Victoria's Secret Fashion Show on October 18 after an eight-year hiatus. It was last worn in 2018 by Elsa Hosk.
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