"Don’t talk about lingerie in public. Don’t dry innerwear outside. Make sure your bra strap is never visible." Women across generations have grown up hearing such instructions. Each one reveals how deeply cultural taboos shape perceptions around intimate wear in India. Butt-Chique’s Founder & CEO, Kamakshi Agarwala, shares such myths that continue to influence how women approach their lingerie choices, and it is time they are addressed and busted.
It’s high time we dispelled these misconceptions and gave them a reality check. In this eye-opening feature, we’re lifting the veil on seven long-standing intimate wear myths and revealing the facts your body has been waiting to hear. Because the truth is, comfort, health, and style should never be rooted in fiction.
The myth is that it is common to shop for innerwear with a male salesperson, and there's no point in becoming uncomfortable or conscious. However, this is not ideal, and it is completely avoidable. If you are not comfortable, you can choose a female salesperson or shop online to avoid situations.
The truth is that lace is just a fabric and not a character statement. Choosing lace lingerie for its functionality, comfort, or aesthetic appeal is a basic thing, and such stereotypes only reflect the discomfort society has with women owning their choices.
Shapewear is not size-specific; it is shape-specific. Whether you are a size XS or XL, shapewear is designed for smoothness, contour, and support. It’s a personal choice, and many use shapewear for comfort, posture, or styling needs under specific outfits.
Shapewear does not make you look thinner; wearing small sizes can do more harm than good. It can affect breathing, cause discomfort, and even give rise to circulation issues. The right size should feel snug but not suffocating.
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Agarwala shared, "There is no scientific evidence that sleeping in a bra prevents sagging. Breast firmness depends on genetics, age, hormones, and gravity."
Sleeping without a bra can be more comfortable and better for the skin to breathe.
The types of pasties you use are significantly different. Basic silicone circles cannot offer too much lift or coverage. However, if you look for those with strong adhesive, broad coverage, or built-in support wings, you can get that support and comfort.
It is also a common saying; however, the truth is intimate wear isn’t for others, it’s for your comfort, health, and confidence. Investing in a good brand will give you a better fit, longer wear, and the support your body deserves.
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