India is facing a quiet health crisis: over 55% of Indians report hair loss, and about 30% experience significant thinning, according to a 2022 survey by the Indian Association of Dermatologists. Alarmingly, women account for nearly 60% of affected individuals, versus 45% of men. While genetics, stress, and nutritional deficits play roles, a foundational yet under emphasised factor is scalp health.
This article is authored by Siddhanth Agarwal, Managing Director & Co Founder, Avimee Herbal
Healthy hair begins at the scalp. The scalp plays a vital role in supporting hair follicles by supplying essential oxygen, nutrients, and moisture through proper blood circulation and regulated sebum production. When circulation is poor or follicles are clogged with dead skin, oil, or product buildup, follicles weaken and hair sheds prematurely
Over 20 epidemiological studies show that poor scalp conditions, oxidative stress, inflammation, clogged pores—result in degraded hair cuticles and accelerated hair breakage. Importantly, improving scalp health reverses damage in many cases. Conditions such as dandruff, seborrheic dermatitis, or psoriasis not only irritate but also contribute to increased shedding.
Diffuse hair loss—defined as the loss of more than 100 strands per day continuously, is widely reported among adult Indians, especially from telogen effluvium or pattern baldness. Nutritional deficiencies are a common underlying cause, with a cross-sectional Indian study revealing a high prevalence of micronutrient shortages (e.g. iron, zinc, B vitamins) among individuals with diffuse hair loss.
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Traditional herbal formulations have also been clinically studied. A coconut based oil enriched with amla showed significant improvements in tensile strength, shine, and reduced dandruff versus plain coconut oil over eight weeks in Mumbai women participants. In a 16-week study, a herbal serum featuring Emblica officinalis (amla) extract helped reduce hair fall by more than 57% when the bulb was intact and up to 81% when the bulb was absent, while also improving hair density and minimizing breakage.
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At Avimee Herbal, we believe scalp health is non-negotiable in addressing India’s hair-loss crisis. Our focus is on expert-formulated solutions that nourish from the root:
Our Keshpallav Hair Oil is designed around this philosophy. Enriched with a potent blend of 75+ time-tested oils and extracts — including Saw Palmetto, Pumpkin Seed, Bhringraj, Amla, Brahmi, and Nansyl™ actives — this formulation helps:
We have seen firsthand how integrating traditional Ayurvedic wisdom with modern trichology science leads to better outcomes, not just for hair, but for long-term scalp wellness.
Hair loss in India is a multi factorial problem—but scalp care is a high impact, underutilized solution pathway. It focuses on improving scalp conditions at the root, not just masking the visible signs of hair loss. At Avimee Herbal, we are committed to developing natural, evidenced based scalp treatments that align with traditional Ayurvedic wisdom while meeting modern safety standards.
By prioritising scalp health, we believe India can turn the tide on its silent hair loss epidemic—one follicle at a time.
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