Nykaaland 2025:Delhi turned pink this weekend as Nykaaland 3.0, India’s largest and most immersive beauty playground, made its spectacular Capital debut. Co-produced by Nykaa, India’s leading beauty and lifestyle destination and BookMyShow Live, the live entertainment experiential division of BookMyShow, the three-day festival transformed NSIC Grounds, Okhla, into a cultural epicentre for beauty, music, and creativity. In its third edition and first-ever Delhi debut, Nykaaland brought together 30,000+ beauty lovers, 60+ global and homegrown brands and 3,000+ icons, including India’s leading celebrities, make-up artists, and creators, signalling the country’s accelerating shift toward premium beauty experiences.
60+ global and homegrown brands and 3,000+ icons, including celebrities, India’s leading celebrity makeup artists, and creators, Nykaaland 3.0 marked the festival’s expansion beyond Mumbai, cementing its place as India’s definitive beauty movement. The festival not only opened a bold new chapter with its Delhi debut but also reinforced Nykaaland’s growing influence as India’s leading hub for creator-led commerce.
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Beauty in India is no longer confined to products — it’s a lifestyle, a language and a cultural statement. At Nykaaland 3.0, this evolution came alive with an unparalleled lineup of global icons — YSL Beauty, Armani Beauty, Carolina Herrera, Dolce & Gabbana Beauty, Supergoop!, MILK Makeup, TIRTIR and Kylie Cosmetics — alongside Indian innovators redefining ‘Made in India’ beauty such as Kay Beauty, LovETC, Sammmm, ThriveCo, Minimalist, Nykaa Cosmetics, Moi by Nykaa, Dot & Key, Nykaa Wanderlust, Earth Rhythm, and Swiss Beauty. For consumers seeking efficacy and ingredient-led rituals, Nykaaland 2025 brought the best of Seoul for Korean Beauty lovers - Laneige, Beauty of Joseon, Sulwhasoo, Ryo, and, Mise En Scène. Fashion joined the celebration with Nykd by Nykaa and H&M, bridging the world of style and beauty.
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Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “Nykaaland 3.0 marks a defining moment for India’s beauty ecosystem. With over 30,000 attendees at our first-ever Delhi edition, the festival has evolved into India’s largest immersive beauty platform, where creators, the best of global and homegrown brands, and consumers converge in meaningful ways. The scale, engagement, and enthusiasm we witnessed reinforce that beauty in India is no longer just transactional; it is experiential, cultural, and community-driven. Nykaaland continues to set the benchmark for premium, creator-led commerce, and we are excited to lead the next chapter of India’s beauty evolution hand in hand with our brand partners.”
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Owen Roncon, Chief of Business – Live Events, BookMyShow, said, “Delhi embraced Nykaaland with a spirit that was bold, vibrant and unmistakably its own, making this third edition yet another defining chapter in the festival’s journey. The city’s deep love for beauty, culture and self-expression found its perfect match in what Nykaaland stands for. Watching audiences immerse themselves so wholeheartedly reaffirmed what the festival has always aimed to do - create a space where creativity, identity and celebration come together in the most personal way.”
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