H&M To Launch Beauty Range In India: Top Products To Add To Cart

From its first launch in India 10 years ago to the long queues at the billing counter, it's safe to say that  H&M is here to stay! After watching American YouTubers rave about these clothes to become a fan after their India debut, it's a cult favourite. As the brand entered the Indian market, it reset the cultural standard forever. From the perfect oversized t-shirts to glamorous dresses, the brand changed how Indian teens were dressing in the urban jungles of the country. You will now find items from their collection as wardrobe staples women can’t live without. To commemorate its ten years in India, the brand is debuting its long-awaited beauty line in India. Let’s dive into H&M’s beauty line and the best products you should invest in! 

Best Products From H&M’s Beauty Line 

Here are all our top picks for makeup items you should add to your cart from H&M’s new beauty line!

Satin Icon Lipstick

Available in 20+ beautiful shades, this ‘Satin Icon Lipstick’ deserves to be on your makeup vanity. These are super pigmented and will give your lips a soft, satin payoff. This lipstick is super hydrating and is also vegan. 

 

 

 

View this post on Instagram

A post shared by H&M Beauty (@hmbeauty)

Never Ending Mascara

For those mascara lovers, try the classic ‘Never Ending Mascara’ from H&M’s beauty line. With this lengthening mascara, your lashes will reach new heights effortlessly. 

 

 

 

View this post on Instagram

A post shared by H&M Beauty (@hmbeauty)

Don't Miss: 7 Luxe Foundations To Invest In For The Perfect Base In 2025

Do-it-All Stick Blush

Looking for the perfect makeup item that can help you do a full face of makeup? Try the ‘Do-it-All Stick Blush’ from H&M Beauty. You can add a natural touch of colour to your cheeks or lips with this easy-to-use, versatile blush stick.

 

 

 

View this post on Instagram

A post shared by H&M Beauty (@hmbeauty)

Mad for Matte Liquid Lipstick

For women who are obsessed with matte lipsticks, this one's for you. This “Mad for Matte Liquid Lipstick” has a rich, bold colour that glides on effortlessly. Your lips will look stunning with this velvety matte look. 

 

 

 

View this post on Instagram

A post shared by H&M Beauty (@hmbeauty)

H&M Beauty Eau De Parfum Collection 

Fragnrance is more than just scent, it's about memories and confidence. Pick your poison for a long-lasting, beautiful bouquet of notes from H&M’s EDP range. This collection has something for everyone! 

 

 

 

View this post on Instagram

A post shared by H&M Beauty (@hmbeauty)

Don't Miss: Top 7 Red Lipsticks In India For Every Skin Tone

When Is H&M Beauty Launching In India?

The H&M Beauty line will be officially launching in India on October 2, 2025. You can browse items from this new beauty line in stores all across India and even on their app. 

Get ready to experience beauty from the house of Hennes & Mauritz. Add your favourite H&M Beauty products to your cart before they sell out! 

Image Credit: Instagram

If you liked this story, then please share it. To read more such stories, stay connected to HerZindagi