4 Made-in-India Products on Amazon To Support Local Brands This Independence Day

It is an excellent idea to acknowledge Indian brands in such a way to benefit the history and talented creators of the country. When bringing home the products that are made in India, you are not only getting a new purchase; you are also facilitating the efforts of local businesses by contributing to them economically. These Indian products are special as they are usually made with particular attention and have peculiar designs, which cannot be found in other places. Think of Indian handicraft and interior design that has a story behind it, or an Indian clothing line that employs the services of traditional weavers. By shopping for local brands in India on Amazon this Independence Day, you are supporting the budding artists and small businesses in your community and country, and can make a big difference. It is just a plain and straightforward showpiece of being proud of the creativity and talent that India possesses.   

What are the Popular Indian Brands Across Categories You Should Know About? 

India has a flourishing environment of Made-in-India brands in different categories that are becoming popular with their quality and innovation factor. These are the local attributes that have been able to merge the old ideologies with the new appearance, thereby making the brands distinguishable in a competitive marketplace. Here are some of the Indian brands and categories to know about:

• Home and Furniture: This is where brands like Godrej Interio and Pepperfry are sought as they deliver durable products and decorative styles in the furniture they provide. Most of such brands are also dedicated to handcrafted products, stimulating local artisans.
• Fashion and Apparel: The Indian fashion industry is dynamic with names like Fabindia and W for Woman that have established themselves as very unique brands in terms of their designs and focus on ethnic markets, which are considered modern.
• Beauty and Cosmetics: With cosmetic brands like Lakme and Renee cosmetics being household names in the beauty category, they are reputed to be high-quality and cruelty-free, with products designed to suit Indian skin tones as well as the climatic conditions. Brands such as Kama Ayurveda and Forest Essentials are being heralded as having authentic Ayurvedic products.
• Electronics and Gadgets: Electronics, too, is a genre that has produced some impressive Indian brands like Boat and Noise make up the lion's share of the market in audio accessories and smart watches. Micromax and Lava have equally played a big role in the world of mobile phones, where they have now become a leader in terms of low-cost but high-powered phones.

How Can Shopping for Local Brands on Amazon Support India's Economy?

By bringing home local brands' products from India on Amazon, customers are boosting the economy of the country. The reason is that any item bought as Made-in-India will keep small and medium-sized industries running, and this is by far the largest contributor to employment in the nation. It enables the local craftsmen, weavers, and even entrepreneurs to have a national platform where they can sell their products and, in the process, reach larger markets that can enable them to expand their enterprises and generate more employment. By engaging in campaigns against other campaigns, such as Vocal for Local, the customers are not only purchasing a commodity, but they are also actively contributing to making India a better, self-sustaining country.

What are the Best Made-in-India Alternatives to Popular foreign brands?

Indian brands are no longer dismissible today as the country has a market full of superior Indian products that challenge such famous global brands. In beauty and cosmetics, there are trusted brands such as Lakme and Colorbar, or there is the Ayurvedic range of Kama Ayurveda or Forest Essentials, which are marketed as having natural ingredients. Audio and smart wearable: Brands like Boat and Noise have become flagships in the audio and smart wearable business, giving tough competition to global giants. As far as fashion goes, there are fashion houses like Fabindia and W for Woman that provide stylish and modern clothes that trace their roots in India. This trend of dealing in Made-in-India products is assisting in creating a diverse and competitive market.  

What is the Impact of the 'Make in India' Initiative on Local Businesses?

Local businesses have been immensely affected by the Make in India initiative, which forms a major pillar of the strategy that has been adopted by the government. The initiative has boosted manufacturing in a big way by ensuring a business-friendly environment and promoting domestic and foreign investment. It has resulted in a conspicuous growth in employment and assisted local businesses to grow more competitive not only in India, but also in the world. The local manufacturing has been further encouraged with schemes such as the Production Linked Incentives (PLI), particularly in the electronics sector. Finally, the 'Make in India' movement has enabled local entrepreneurs to create, grow, and help India to grow into a manufacturing powerhouse.  

How has the Perception of Made-in-India Products Changed Over Time?

It has been a radical but positive change with regard to the perception of Made-in-India products. Before, people generally had the idea that the local products were of poor quality as compared to foreign goods. Nonetheless, this has been continuously changing. The current Indian brands are also giving priority to quality material, new technology, and global-level designing, and this has turned the tables of consumer confidence. The national pride has been fuelled by campaigns such as Vocal for Local and the creation of various successful local startups that have inspired the populace to believe that it is safe to use Indian made products with pride. The #MadeinIndia tag is today becoming a badge of excellence, fresh invention, and trustworthiness as well, as newfound confidence in India itself is turning to its designers and producers. 

Disclaimer: At HerZindagi, we prioritize providing the up-to-date information on the latest trending commodities and goods. This Article is written and vetted by our in-house category authors in sync with the Google guidelines on product reviews and shoppable content. HerZindagi is in an associate partnership, so we may earn a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.