Neha Purohit Brings Art Home With Kalānkit

In a much awaited and starry awards night held in the capital city of New Delhi on 23 February 2023, Jagran New Media’s digital women’s lifestyle vertical HerZindagi hosted their signature property the HerZindagi Womenpreneur Awards 2023 got recently wrapped up in the capital with the aim to recognise the efforts and distinguished achievements of women coming from various walks of life. Within the ambit of these awards, we are oh-so-proud to introduce to our readership the awardee of the HZ Creative Industry Entrepreneur of The Year which was received by Neha Purohit from Kalānkit. This brand has been involved in opening up a world full of art, decor, and culture to the consumers. The company has been doing exceptionally well e business-wise and has acquired an average company revenue of ₹20 lakh.

Womenpreneurs like Neha are not only a figure to look up to for other women folk for her efforts and work in the industry. But, she has also made so much calm, culture and fine art work accessible to all with Kalānkit .

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Here are a few interesting things our readers should know about Neha and Kalānkit and their inspirational journey and maybe take away a couple of tips from her.

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• Kalānkit is a D2C (direct to consumer) lifestyle brand featuring unique artworks by talented artists from India.
• Interestingly, it has registered a revenue of ₹20 Lakhs in the financial year till now and is looking to close this year in between ₹25-30 lakhs.
• Neha Purohit is an engineer graduate by education and is an entrepreneur by choice. She has carefully honed her skills in business strategy, customer insights, and solution development.
• Kalānkit has successfully organised online events around Mother's Day to raise awareness about the unappreciated & unrecognised work that mothers do throughout the year.
• Their process is simple, with the artist creating the design and the team handling all aspects of production and quality assurance.
• Three major challenges at the initial stage were finding the right human resource, funds, and trust among new customers.
• After successful MVP in the market, the company is on it.