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There was a time when Indian fitness enthusiasts had to rely on global giants like Nike, Lululemon, or Adidas for stylish workout gear, but that era’s firmly behind us. A new wave of homegrown activewear brands are redefining what it means to look good while breaking a swear—combining comfort, sustainability, and design that actually fits the Indian body type.
Whether you’re powering through a morning run or practicing yoga, here are seven homegrown activewear brands that will make you feel as good as you look.
Launched during the pandemic by founders Jeevika Tyagi and Kanupriya Mundhra, Aastey positions itself as a conscious, size-inclusive and sustainability-first activewear brand. The label also fabricates its own recycled-polyester blend—called Aasteyflex–-diverting plastic from waste streams. The aesthetic is understated, but sharp, so if you’re after activewear that works beyond the gym, this brand should be on your radar.
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Founded in 2020 by Minu Margaret, BlissClub is a women-centric brand that fills a big gap in Indian activewear—the domestic offering built for Indian women’s bodies, shapes and sensibilities. The brand is designed with real women in mind, celebrating curves and movement alike. Beyond its viral fits, BlissClub champions body inclusivity and function-forward design that goes from Pilates to post-work brunch.
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Co-owned by Indian actor Hrithik Roshan, HRX was founded in 2013 to serve India’s growing fitness-and-lifestyle market. It spans from activewear to footwear to athleisure and accessories—covering gym-to-street seamlessly. You can expect compression tees, sweat-wicking joggers and sleek sneakers that look as good as they perform. If you’re on a budget, HRX is the perfect option for you.
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Born in 2016, Silvertraq combines a fashion-forward take with functional performance fabrics—quick-dry, anti-odour, sweat-wicking—all while being ‘made in India’. Its vibrant prints, co-ord sets, playful palettes are ideal if you like your gym-to-street look with a bit of attitude. This label is best suited for trend-savvy women who want activewear that’s bold, functional and locally rooted.
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Founded by Aneesha Labroo in 2017, Kica Active is tailored for Indian women, with the founder emphasising both functional and lightweight pieces and designs that resonate with Indian fitness lifestyles. The design language is tuned for Indian body types and different workouts—whether its studio classes, weight training or everyday movement. It's the perfect choice for women who train hard and want their gear to reflect both performance and fierce style.
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Technosport is one of India’s more performance-oriented domestic brands, with moisture-wick technology and UV protection. It leans more towards sports performance than purely athleisure. So, if you train hard, want functionality over fashion, but still want a home-grown Indian label, this could become your go-to choice.
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For those who believe fitness is as much about mindfulness as movement, Stretchery offers a slow-fashion approach to activewear. The brand’s breathable organic cotton fabrics, soft tones and ethically sourced materials make every piece feel like a hug. Their yoga wear, in particular, has become a cult-favourite among India’s conscious fitness crowd.
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