Among the largest shopping festivals in India is the Amazon Great Indian Festival, which offers huge discounts on smartphones, electronics, fashion, and home essentials. Although the enthusiasm is high, the problem is that one has to select the most appropriate offers and not spend a lot of time scrolling up and down endlessly. That is where an AI shopping guide can make a difference. Rufus by Amazon can smartly run in the background to compare prices, notify you about steal deals, and even suggest when a product might decrease in price. So no more relying on flashy banners or unending product pages as this AI shopping assistance by Amazon provides customers with common themes from dozens, hundreds, or even thousands of reviews at a glance to help them quickly understand customer insights. Get ready to change your shopping experience with Amazon Rufus and save big this Great Indian Festival Sale 2025.
What is Amazon Rufus?
Amazon Rufus is a new AI-based shopping assistant built into Amazon.in that enables customers to easily discover, compare, and purchase products. Improved by being trained on the large product selection of Amazon and validated information on the Internet, Rufus can answer questions and give recommendations and summarize reviews and recommendations all to provide the best answer based on your particular shopping requirements. Generative AI is making shopping more interactive, personalized, and efficient, and Rufus is the centerpiece to this change to Indian customers.
Unlock a Smarter Shopping Experience with Rufus
Rufus is an informed friend who is an expert on the Amazon store. It makes smarter recommendations and helps you make a confident choice, whether you are only researching a product or are about to purchase.
Learn Before You Buy:
It may seem daunting to cover other categories, but with Rufus, the research process becomes easier. Broad shopping questions you can ask include:
- Washing machine buying considerations.
- What to consider in an excellent moisturiser?
Rufus brings together the most vital aspects and assists you in shopping smarter and quicker.
Get Specific Answers:
On the product detail page, Rufus will respond to questions faster than others:
- Does this jacket wash in the machine?
- Is this exercise bulky to work with?
- It gets responses through the product specifications, reviews, and questions and answers of customers, hence you do not need to scroll away.
Compare Categories and Products:
Rufus is so good at side by side comparisons. You can ask:
- What is superior between 4K OLED TV and 4K LED TV?
- Which is better to purchase a fitness band or a smartwatch?
- You can weigh the advantages and disadvantages of a purchase with the ease of comparison.
Discover Customized Recommendations:
Searching for something? Only explain what you think of. You might ask:
- Birthday gifts that the wife likes best.
- The best dinosaur toys a 5-year-old will enjoy.
- Recommend gaming laptops which are below 80,000.
Summarize Reviews:
Rufus creates shortcuts by highlighting strengths and concerns as they appear across hundreds of reviews as he reads them. It is easier to see the general customer feedback by this.
How To Get Started with Rufus on Amazon?
- Update your app: Make sure you have the latest version of the Amazon Shopping app on your mobile device.
- Find the Rufus icon: Look for the Rufus icon (it's often described as chat bubbles with a sparkle) in the navigation bar at the bottom of the screen. Tap it to open the chat box.
- Ask a question or get started: Once the chat box appears, you can either type in a question about a product or a shopping need, or you can tap on one of the suggested questions to begin a conversation with the assistant.
Maximise Your Savings: Rufus's Role in the Great Indian Festival
Great Indian Festival is the time of thousands of deals, which can get confusing. The reason is that Rufus performs offer filtering, recommends suitable bundling, and directs you to the most affordable products depending on your preferences; it makes you save more without sacrificing quality. During sales like Amazon’s Great Indian Festival, Rufus becomes an even more powerful shopping partner. It can:
- Highlight trending blockbuster deals.
- Spot bundle offers and bank discounts.
- Fact-check “too good to be true” claims with accurate details.
By combining deals, offers, and recommendations, Rufus ensures you get maximum value on your purchases.
Explore Top deals across categories that will be live when the Amazon Great Indian Festival 2025 begins on 23 September.
